ISBN: 9780805831764 - public health communication: evidence for behavior change (lea's communication series) (20 Ergebnisse)

Hardcover. Zustand: New.

Zustand: New.

Zustand: New.

Zustand: New. pp. 456.

Zustand: New.

Zustand: New. Topics covered in this book include: using mass media to prevent cigarette smoking; television campaigns and sensation seeking targetting of adolescent marijuana use - a controlled time-series approach; and effects of a mass media campaign to prevent AIDS among young people in Ghana. Editor(s): Hornik, Robert C. Series: Routledge Communication Series. Num Pages: 452 pages, illustrations. BIC Classification: GTC; MBN; MBP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 29. Weight in Grams: 725. . 2002. 1st Edition. hardcover. . . . . …

Zustand: New. pp. 456.

Zustand: New. In English.

Hardback. Zustand: New. This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects. Including studies based on communication programs in the United States, as well as projects done elsewhere in the world, including Europe, Africa, Asia and Latin America, this book: *offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs; *includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs, using data gathered from individuals and from archives; and *utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner. As such, it is required reading for scholars, students, practitioners, and policymakers in public health, health communication, health psychology, and related areas.…

Zustand: As New. Unread book in perfect condition.

Hardcover. Zustand: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Zustand: As New. Unread book in perfect condition.

Hardcover. Zustand: Brand New. 1st edition. 400 pages. 9.50x6.00x1.25 inches. In Stock.

Zustand: New. Topics covered in this book include: using mass media to prevent cigarette smoking; television campaigns and sensation seeking targetting of adolescent marijuana use - a controlled time-series approach; and effects of a mass media campaign to prevent AIDS among young people in Ghana. Editor(s): Hornik, Robert C. Series: Routledge Communication Series. Num Pages: 452 pages, illustrations. BIC Classification: GTC; MBN; MBP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 29. Weight in Grams: 725. . 2002. 1st Edition. hardcover. . . . . Books ship from the US and Ireland. …

Hardback. Zustand: New. This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects. Including studies based on communication programs in the United States, as well as projects done elsewhere in the world, including Europe, Africa, Asia and Latin America, this book: *offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs; *includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs, using data gathered from individuals and from archives; and *utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner. As such, it is required reading for scholars, students, practitioners, and policymakers in public health, health communication, health psychology, and related areas.…

Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Robert HornikThis volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart .…

Zustand: New. pp. 456 This item is printed on demand.

HRD. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Zustand: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Buch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This volume argues the case that public health campaigns have affected health behavior. It has been developed for public health administrators, health comm scholars, health psychologists, and others involved in public health campaigns.…