ISBN: 9780919852754 - proactive media relations: a canadian perspective: a canadian perspective, third edition (a centennial college press book) (17 Ergebnisse)

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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Drawing on the author's many years of experience both as a media relations practitioner and a classroom instructor, Proactive Media Relations: A Canadian Perspective, Third Edition provides an indispensable tool kit for professionals and students alike.Mark Hunter LaVigne first explains where media relations fits within the discipline of public relations before going on to outline basic procedures and practices. Topics covered include:The relationship between media relations and effective marketingNewsworthiness and why it mattersThe challenges facing today's journalists and how, by understanding them, media relations professionals can work proactively with reporters and editorsDiverse target audiences and their media habitsMedia relations in French CanadaInterview tips for television, radio and printHow to make effective use of social media to present a client's storyTips on writing news releases, backgrounders, position papers and personality profileAt the core of the book are eight real-life case studies drawn from the author's own professional practice. Each case study includes discussion of overall strategy, target audiences, methodologies and results of the campaign, as well as examples of media advisories and news releases.Proactive Media Relations is a book no practitioner of the disciplineor student preparing for a career in the fieldcan afford to be without.…

Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. &Uumlber den AutorMark Hunter LaVigne, MA, APR, FCPRS, knows both sides of the media fence, having worked as a journalist and, since 1990, in a variety of roles in public relations. He has taught at Ryerson University, Western Univers.…

Taschenbuch. Zustand: Neu. Proactive Media Relations | A Canadian Perspective, Third Edition | Mark Hunter LaVigne | Taschenbuch | Kartoniert / Broschiert | Englisch | 2020 | CC Press | EAN 9780919852754 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …