Isbn: 9781032731346 - visual marketing: a practical guide to the science of branding & retailing (16 Ergebnisse)

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Hardcover. Zustand: Brand New. 190 pages. 9.18x6.12x9.21 inches. In Stock.

Hardcover. Zustand: new. Hardcover. As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles and concepts behind it.Visual Marketing analyses the post-pandemic digital transformation, including AI, taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts, illustrating this with many contemporary real-world examples. Reflecting on observations around the radical disruption in the retail industry in particular, the authors introduce the Kahn Retailing Success Matrix, which has successfully guided marketing strategy across many industries. The book also highlights the significant influence of visual and physiological principles on how human observers see and interpret visual stimuli, and how applying these fundamental principles will provide marketers with incredible differential advantage in a customer-centric world. Readers will also gain in-depth understanding of how to use new measurement tools that rely on data analytics; choice and preference behaviour; eye tracking and other measures of attention; memory; and emotions to evaluate strategies and measure success. This innovative and incisive new textbook is a valuable resource for both undergraduate and postgraduate students of such subjects as Consumer Behaviour, Marketing Strategy, Visual Marketing, and Retailing.Online resources include course exercises, lecture slides, and suggested mini case studies. Please Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Barbara E. Kahn is Patty and Jay H. Baker Professor of Marketing at the Wharton School at the University of Pennsylvania. She served as Director of the Jay H. Baker Retailing Center and as Executive Director of Marketing Science Institute (MSI). B.…