Isbn: 9781032840239 - fashion advertising and public relations: a historical and sociological perspective (mastering fashion management) (24 Ergebnisse)

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Paperback. Zustand: New. Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industry's rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion magazine strategies, crisis communication, and CSR communication. A wealth of pedagogical features are included throughout the book, including reflection points, student exercises, and end-of-chapter discussion questions.This unique textbook will be valuable for students of fashion marketing, business, and communication and for undergraduates studying public relations and advertising considering a career in fashion.Comprehensive and ready-to-use instructor resources such as dedicated case studies for each chapter, assessment strategies, quizzes, essay topics and scenario assignments, are also offered online to augment teaching.…

Paperback. Zustand: New. Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industry's rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion magazine strategies, crisis communication, and CSR communication. A wealth of pedagogical features are included throughout the book, including reflection points, student exercises, and end-of-chapter discussion questions.This unique textbook will be valuable for students of fashion marketing, business, and communication and for undergraduates studying public relations and advertising considering a career in fashion.Comprehensive and ready-to-use instructor resources such as dedicated case studies for each chapter, assessment strategies, quizzes, essay topics and scenario assignments, are also offered online to augment teaching.…

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paperback. Zustand: New.

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Paperback. Zustand: Brand New. 292 pages. 9.68x6.87x9.61 inches. In Stock.

Zustand: New. Martina Topic-Rutherford is a behavioral sociologist and mass communication scholar. She is currently an associate professor at the University of Alabama, College of Communication and Information Sciences, Department of Advertising and PR, US.

Paperback. Zustand: New. Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industry's rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion magazine strategies, crisis communication, and CSR communication. A wealth of pedagogical features are included throughout the book, including reflection points, student exercises, and end-of-chapter discussion questions.This unique textbook will be valuable for students of fashion marketing, business, and communication and for undergraduates studying public relations and advertising considering a career in fashion.Comprehensive and ready-to-use instructor resources such as dedicated case studies for each chapter, assessment strategies, quizzes, essay topics and scenario assignments, are also offered online to augment teaching.…

Paperback. Zustand: New. Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industry's rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion magazine strategies, crisis communication, and CSR communication. A wealth of pedagogical features are included throughout the book, including reflection points, student exercises, and end-of-chapter discussion questions.This unique textbook will be valuable for students of fashion marketing, business, and communication and for undergraduates studying public relations and advertising considering a career in fashion.Comprehensive and ready-to-use instructor resources such as dedicated case studies for each chapter, assessment strategies, quizzes, essay topics and scenario assignments, are also offered online to augment teaching.…

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Paperback. Zustand: Brand New. 292 pages. 9.68x6.87x9.61 inches. In Stock. This item is printed on demand.

Paperback / softback. Zustand: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in the fashion industry. This unique textbook will be valuable for students of fashion marketing, business, and communication undergraduates studying public relations and advertising considering a career in fashion.…

Paperback. Zustand: new. Paperback. Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industrys rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion magazine strategies, crisis communication, and CSR communication. A wealth of pedagogical features are included throughout the book, including reflection points, student exercises, and end-of-chapter discussion questions.This unique textbook will be valuable for students of fashion marketing, business, and communication and for undergraduates studying public relations and advertising considering a career in fashion.Comprehensive and ready-to-use instructor resources such as dedicated case studies for each chapter, assessment strategies, quizzes, essay topics and scenario assignments, are also offered online to augment teaching. Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in the fashion industry. This unique textbook will be valuable for students of fashion marketing, business, and communication undergraduates studying public relations and advertising considering a career in fashion. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Taschenbuch. Zustand: Neu. Fashion Advertising and Public Relations | A Historical and Sociological Perspective | Martina Topi¿-Rutherford | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2026 | Routledge | EAN 9781032840239 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …