ISBN: 9781032997995 - nostalgic branding in the toy industry (routledge focus on business and management) (17 Ergebnisse)

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Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers' emotions, experiences, and memories. This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.The book explores the role nostalgia plays in our lives, what types of nostalgic brands we find on the market, how nostalgia influences consumer attitudes and behaviour, and how to position brands using nostalgia. It shows readers how memories influence their behaviour and provides managers with insights on how to successfully manage nostalgic brands, not only in the toy industry. Using their own research results, the authors demonstrate how to use the fundamental emotion known as nostalgia for successful brand positioning.Nostalgic Branding in the Toy Industry is addressed primarily to scholars and doctoral students conducting research in the area of brand management, marketing, and consumer behaviour. 144 pp. Englisch.…

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Hardcover. Zustand: new. Hardcover. In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers emotions, experiences, and memories. This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.The book explores the role nostalgia plays in our lives, what types of nostalgic brands we find on the market, how nostalgia influences consumer attitudes and behaviour, and how to position brands using nostalgia. It shows readers how memories influence their behaviour and provides managers with insights on how to successfully manage nostalgic brands, not only in the toy industry. Using their own research results, the authors demonstrate how to use the fundamental emotion known as nostalgia for successful brand positioning.Nostalgic Branding in the Toy Industry is addressed primarily to scholars and doctoral students conducting research in the area of brand management, marketing, and consumer behaviour. This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Buch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers' emotions, experiences, and memories. This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.The book explores the role nostalgia plays in our lives, what types of nostalgic brands we find on the market, how nostalgia influences consumer attitudes and behaviour, and how to position brands using nostalgia. It shows readers how memories influence their behaviour and provides managers with insights on how to successfully manage nostalgic brands, not only in the toy industry. Using their own research results, the authors demonstrate how to use the fundamental emotion known as nostalgia for successful brand positioning.Nostalgic Branding in the Toy Industry is addressed primarily to scholars and doctoral students conducting research in the area of brand management, marketing, and consumer behaviour.…

Buch. Zustand: Neu. Nostalgic Branding in the Toy Industry | Kamil Lubi¿ski (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2025 | Routledge | EAN 9781032997995 | Verantwortliche Person für die EU: Taylor & Francis Verlag GmbH, Kaufingerstr. 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu Print on Demand. …