Isbn: 9781137492425 - contemporary wine marketing and supply chain management: a global perspective (15 Ergebnisse)

hardcover. Zustand: New. 1st ed. 2016. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Zustand: New. In English.

Zustand: New.

Zustand: New.

Zustand: New. Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers. Num Pages: 245 pages, biography. BIC Classification: KJS; KNDF; TDCT2. Category: (P) Professional & Vocational. Dimension: 223 x 145 x 20. Weight in Grams: 456. . 2015. 1st ed. 2016. hardcover. . . . .…

Zustand: New. pp. 272.

Gebunden. Zustand: New. Daniel J. Flint is Senior Professor of Marketing at The University of Tennessee, USA. He is an expert in consumer goods brand and shopper marketing management, professional selling, market research and supply chain management. He is well published in top.

Zustand: New. Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers. Num Pages: 245 pages, biography. BIC Classification: KJS; KNDF; TDCT2. Category: (P) Professional & Vocational. Dimension: 223 x 145 x 20. Weight in Grams: 456. . 2015. 1st ed. 2016. hardcover. . . . . Books ship from the US and Ireland.…

Zustand: As New. Unread book in perfect condition.

Hardcover. Zustand: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Zustand: As New. Unread book in perfect condition.

Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed.Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive. 245 pp. Englisch.…

Zustand: New. Print on Demand pp. 272.

Zustand: New. PRINT ON DEMAND pp. 272.

Buch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed.Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.…