9781333150013 - network externalities in microcomputer software: an econometric analysis of the spreadsheet market (classic reprint) von brynjolfsson, erik (4 Ergebnisse)
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Zustand: Like New. In unused condition, may show some slight shelf wear, but otherwise unread. This title was digitally scanned from a rare, out of print edition, and will have some visual artifacts from that process.
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Paperback. Zustand: New. Print on Demand. This book explores the economic implications of software's unique qualities: low marginal costs but high fixed development costs. The author constructs and evaluates econometric models to determine which product features are most influential in purchase and pricing decisions for microcom…puter software, with a special emphasis on identifying the effects of standards and network externalities. The primary example used is the microcomputer spreadsheet market for the period 1987-1992. The author finds that hedonic regression techniques can estimate the value users place on specific features, and that network externalities significantly influence the value of products, with each 1% increase in a product's installed base enabling an additional price premium. Purchasers also value adherence to standards, such as the Lotus menu tree interface, with a premium of approximately 30% of the average price in the sample. The results indicate opportunities created by changes in technology architecture, and offer guidance into current public policy issues such as the value of intellectual property in software. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
