ISBN: 9781349513437 - culture and positioning as determinants of strategy: personality and the business organization (15 Ergebnisse)

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Zustand: New. Num Pages: 284 pages, biography. BIC Classification: KJC; KJM; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140. . . 2004. Softcover reprint of the original 1st ed. 2004. Paperback. . . . .

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Zustand: New. pp. 270 1st ed. 2004 edition NO-PA16APR2015-KAP.

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Taschenbuch. Zustand: Neu. Culture and Positioning as Determinants of Strategy | Personality and the Business Organization | Tony Ellson | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2004 | Palgrave MacMillan UK | EAN 9781349513437 | Verantwortliche Person für die EU: Springer Palgrave Macmillan, Tiergartenstr. 17, 69121 Heidelberg, buchhandel-buch[at]springer[dot]com | Anbieter: preigu.…

Zustand: New. Num Pages: 284 pages, biography. BIC Classification: KJC; KJM; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140. . . 2004. Softcover reprint of the original 1st ed. 2004. Paperback. . . . . Books ship from the US and Ireland.

Zustand: New. TONY ELLSON is a lecturer in marketing and strategy at Cardiff Business School of Cardiff University. As a professional manager and industrial consultant holding executive board positions in European and UK companies over the past thirty years, he has exten.

PF. Zustand: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 6-7 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics. 270 pp. Englisch.…

Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.…

Zustand: New. Print on Demand pp. 270.

Zustand: New. PRINT ON DEMAND pp. 270.