ISBN: 9781349518487 - levels of corporate globalization: developing a measurement scale for global customer management (16 Ergebnisse)

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Zustand: New. Num Pages: 192 pages, 15 black & white illustrations, biography. BIC Classification: JFFS; KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. . . 2004. Softcover reprint of the original 1st ed. 2004. Paperback. . . . .

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Zustand: New. Num Pages: 192 pages, 15 black & white illustrations, biography. BIC Classification: JFFS; KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. . . 2004. Softcover reprint of the original 1st ed. 2004. Paperback. . . . . Books ship from the US and Ireland.

Taschenbuch. Zustand: Neu. Levels of Corporate Globalization | Development of a Measurement Scale in the Context of Global Customer Management | P. Kuchinka | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2004 | Palgrave MacMillan UK | EAN 9781349518487 | Verantwortliche Person für die EU: Springer Palgrave Macmillan, Tiergartenstr. 17, 69121 Heidelberg, buchhandel-buch[at]springer[dot]com | Anbieter: preigu. …

Kartoniert / Broschiert. Zustand: New. PETRA KUCHINKA is Assistant Professor in the Department of Marketing at Johannes Kepler University, Linz, Austria. Her research interests include relationship management, global customer management and industrial marketing.This book presents a new and p.

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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance. 192 pp. Englisch.…

Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.…

Zustand: New. Print on Demand pp. 192.

Zustand: New. PRINT ON DEMAND pp. 192.