Isbn: 9781398618596 - effective brand building: unlock growth with strategy, insights, and measurement (22 Ergebnisse)

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Hardback. Zustand: New. How can senior marketing leaders drive sustained brand growth amid shifting industry priorities?Effective Brand Building offers strategic, authoritative guidance to executives committed to transforming brand investment into long-term, measurable results. As short-term tactics dominate, this book refocuses on proven frameworks and governance models that align brand strategy with overarching business objectives.You'll learn how to: - Apply best-practice models to embed brand building within organizational processes- Leverage expert insights from award-winning marketer Andrew Geoghegan- Use data-led approaches to measure impact and maximize ROI- Analyze real-world examples from McDonald's, Apple, Mondelez and Unilever- Develop leadership strategies that deliver consistent, scalable growthThis essential guide equips senior professionals with the tools to lead brand initiatives that deliver reliable, repeatable results, securing competitive advantage and lasting market relevance.Themes include: Brand building strategy, Governance, ROI measurement, Leadership, data-driven decision making, industry best practices.…

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Zustand: New. &Uumlber den AutorAndrew Geoghegan is an experienced CMO and brand strategist who has held senior roles at businesses including Diageo and PepsiCo, and PZ Cussons. Based in London, UK he has worked on brands including Guinness, J.

Hardcover. Zustand: Brand New. 272 pages. 9.21x6.14x9.21 inches. In Stock.

Hardback. Zustand: New. How can senior marketing leaders drive sustained brand growth amid shifting industry priorities?Effective Brand Building offers strategic, authoritative guidance to executives committed to transforming brand investment into long-term, measurable results. As short-term tactics dominate, this book refocuses on proven frameworks and governance models that align brand strategy with overarching business objectives.You'll learn how to: - Apply best-practice models to embed brand building within organizational processes- Leverage expert insights from award-winning marketer Andrew Geoghegan- Use data-led approaches to measure impact and maximize ROI- Analyze real-world examples from McDonald's, Apple, Mondelez and Unilever- Develop leadership strategies that deliver consistent, scalable growthThis essential guide equips senior professionals with the tools to lead brand initiatives that deliver reliable, repeatable results, securing competitive advantage and lasting market relevance.Themes include: Brand building strategy, Governance, ROI measurement, Leadership, data-driven decision making, industry best practices.…

Hardcover. Zustand: Brand New. 272 pages. 9.21x6.14x9.21 inches. In Stock. This item is printed on demand.

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Buch. Zustand: Neu. Effective Brand Building | Unlock Growth with Strategy, Insights, and Measurement | Andrew Geoghegan | Buch | Einband - fest (Hardcover) | Englisch | 2025 | Kogan Page | EAN 9781398618596 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …

Buch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Investment and focus on brand building skills has diminished across the marketing industry in recent years. But without the knowledge and understanding of how to build strong brands, marketers end up jumping between short-term tactics and struggle to deliver reliable, long-term growth.Effective Brand Building is here to change that. It provides practical, everyday wisdom in how to drive effective growth for brands for the long and short term, in synch with broader organizational goals and business processes. From award-winning marketer and columnist for Marketing Week, Andrew Geoghegan, this book is the ultimate guide to developing the skills and knowledge you need to create a brand building strategy that delivers growth. Containing best practice frameworks, tools, and approaches to measurement, this book enables marketers to create repeatable results and maximize their return on investment. With real-world examples from businesses such as McDonald's, Mondelez, Apple, and Unilever, this book will help marketers ask the right questions in order to create the best conditions in their business for effective brand building.…