Isbn: 9781399801539 - repackaging christianity: alpha and the building of a global brand (33 Ergebnisse)

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Paperback. Zustand: new. Paperback. The story of Alpha is of major significance for understanding the place of religious faith in the modern world, but that story has never been told - until now.Since its launch in 1993, the Alpha movement has evolved from 'supper party evangelism' in the Kensington suburbs into a global brand of Christian outreach. Today, over a million people attend Alpha every year, but the history of its rise to popularity has never been documented. What caused such spiritual renewal in an age of scepticism? And what propelled Alpha into a phenomenon that is recognised across the globe?Alpha is far more than an introductory course to Christianity. At the core of its brand identity is a 'repackaging' of the Christian message for contemporary audiences. Innovation and cultural adaptability are built into Alpha's DNA, one of the chief reasons for its longevity and influence. Nimbly utilising the multimedia and digital revolutions, it has contextualised into cultures and languages across the planet. And led by charismatic, savvy individuals, it has attracted people from across the social spectrum, making waves in national media.Andrew Atherstone leaves no stone unturned as he presents this fascinating history. With exclusive access to original archives, Atherstone recounts the miraculous stories of HTB's early years, the first full account of Nicky Gumbel's conversion, and the strategic decisions that launched Alpha onto the global stage of Christian influence.With sharp historical analysis, Andrew Atherstone uncovers the story of Christian resurgence in our contemporary age. A history of the Alpha movement - how 'God's own spin doctor' repackaged Christianity for a contemporary age. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Paperback. Zustand: New. The story of Alpha is of major significance for understanding the place of religious faith in the modern world, but that story has never been told - until now.Since its launch in 1993, the Alpha movement has evolved from 'supper party evangelism' in the Kensington suburbs into a global brand of Christian outreach. Today, over a million people attend Alpha every year, but the history of its rise to popularity has never been documented. What caused such spiritual renewal in an age of scepticism? And what propelled Alpha into a phenomenon that is recognised across the globe?Alpha is far more than an introductory course to Christianity. At the core of its brand identity is a 'repackaging' of the Christian message for contemporary audiences. Innovation and cultural adaptability are built into Alpha's DNA, one of the chief reasons for its longevity and influence. Nimbly utilising the multimedia and digital revolutions, it has contextualised into cultures and languages across the planet. And led by charismatic, savvy individuals, it has attracted people from across the social spectrum, making waves in national media.Andrew Atherstone leaves no stone unturned as he presents this fascinating history. With exclusive access to original archives, Atherstone recounts the miraculous stories of HTB's early years, the first full account of Nicky Gumbel's conversion, and the strategic decisions that launched Alpha onto the global stage of Christian influence.With sharp historical analysis, Andrew Atherstone uncovers the story of Christian resurgence in our contemporary age.…

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Taschenbuch. Zustand: Neu. Neuware - 'Alpha has become a global phenomenon and, in this well-researched and compelling account, it has now found its historian.' Professor Timothy Larsen (Wheaton College) for theTimes Literary Supplement Alpha is a global phenomenon, one of the most famous and controversial brands in Christian evangelization. Launched internationally in 1993, it has attracted wide public commentary over the decades, not only among churches but also in mainstream television, radio and newspapers such as TheEconomist and TheNew York Times. Even Elle and Fabulous have covered Alpha. Over a million participants attend the course every year and it has been a powerful driver of Christian innovation and resurgence in a secular culture. Alpha's presiding genius, Nicky Gumbel, has won plaudits as a new Billy Graham for the modern age. As Alpha prepares to mark its thirtieth anniversary in 2023, Repackaging Christianity tells, for the first time the full accounts of Gumbel's dramatic conversion to Christianity along with other key figures such as the current Archbishop of Canterbury, Justin Welby. It chronicles the genesis of Alpha from its beginnings in the West London dinner party set of the 1970s, turbo charged by the influence of John Wimber and the Toronto Blessing in the 1990s to what is now an international movement 'to transform society' embraced on every continent on the world. Plenty of books, articles and doctoral theses have analysed and criticised Alpha from sociological and theological perspectives. But there has never yet been a full history of the fascinating story of this movement, until now.…

Paperback. Zustand: new. Paperback. The story of Alpha is of major significance for understanding the place of religious faith in the modern world, but that story has never been told - until now.Since its launch in 1993, the Alpha movement has evolved from 'supper party evangelism' in the Kensington suburbs into a global brand of Christian outreach. Today, over a million people attend Alpha every year, but the history of its rise to popularity has never been documented. What caused such spiritual renewal in an age of scepticism? And what propelled Alpha into a phenomenon that is recognised across the globe?Alpha is far more than an introductory course to Christianity. At the core of its brand identity is a 'repackaging' of the Christian message for contemporary audiences. Innovation and cultural adaptability are built into Alpha's DNA, one of the chief reasons for its longevity and influence. Nimbly utilising the multimedia and digital revolutions, it has contextualised into cultures and languages across the planet. And led by charismatic, savvy individuals, it has attracted people from across the social spectrum, making waves in national media.Andrew Atherstone leaves no stone unturned as he presents this fascinating history. With exclusive access to original archives, Atherstone recounts the miraculous stories of HTB's early years, the first full account of Nicky Gumbel's conversion, and the strategic decisions that launched Alpha onto the global stage of Christian influence.With sharp historical analysis, Andrew Atherstone uncovers the story of Christian resurgence in our contemporary age. A history of the Alpha movement - how 'God's own spin doctor' repackaged Christianity for a contemporary age. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Paperback. Zustand: new. Paperback. The story of Alpha is of major significance for understanding the place of religious faith in the modern world, but that story has never been told - until now.Since its launch in 1993, the Alpha movement has evolved from 'supper party evangelism' in the Kensington suburbs into a global brand of Christian outreach. Today, over a million people attend Alpha every year, but the history of its rise to popularity has never been documented. What caused such spiritual renewal in an age of scepticism? And what propelled Alpha into a phenomenon that is recognised across the globe?Alpha is far more than an introductory course to Christianity. At the core of its brand identity is a 'repackaging' of the Christian message for contemporary audiences. Innovation and cultural adaptability are built into Alpha's DNA, one of the chief reasons for its longevity and influence. Nimbly utilising the multimedia and digital revolutions, it has contextualised into cultures and languages across the planet. And led by charismatic, savvy individuals, it has attracted people from across the social spectrum, making waves in national media.Andrew Atherstone leaves no stone unturned as he presents this fascinating history. With exclusive access to original archives, Atherstone recounts the miraculous stories of HTB's early years, the first full account of Nicky Gumbel's conversion, and the strategic decisions that launched Alpha onto the global stage of Christian influence.With sharp historical analysis, Andrew Atherstone uncovers the story of Christian resurgence in our contemporary age. A history of the Alpha movement - how 'God's own spin doctor' repackaged Christianity for a contemporary age. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

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