ISBN: 9781439903339 - the persuasive power of campaign advertising (18 Ergebnisse)

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Soft Cover. Zustand: Fine. 186 pages. This book comines academic knowledge and the wisdom of experience in election campaigns. It is an important contribution to the fields of political communication and campaigns." FINE SOFTCOVER Size: 8vo - over 7¾" - 9¾" tall.

Zustand: As New. Unread book in perfect condition.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New.

Paperback. Zustand: New. The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention. The Persuasive Power of Campaign Advertising features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.…

Paperback. Zustand: Brand New. 200 pages. 8.20x5.40x0.70 inches. In Stock.

Zustand: New. In English.

Zustand: New. How campaign ads persuade voters Num Pages: 200 pages, 20 tables, 14 figures. BIC Classification: 1KBB; JPVL. Category: (P) Professional & Vocational. Dimension: 209 x 142 x 14. Weight in Grams: 236. . 2011. Paperback. . . . .

Paperback / softback. Zustand: New. New copy - Usually dispatched within 4 working days.

Zustand: New.

Zustand: New. How campaign ads persuade voters Num Pages: 200 pages, 20 tables, 14 figures. BIC Classification: 1KBB; JPVL. Category: (P) Professional & Vocational. Dimension: 209 x 142 x 14. Weight in Grams: 236. . 2011. Paperback. . . . . Books ship from the US and Ireland.

Zustand: As New. Unread book in perfect condition.

Taschenbuch. Zustand: Neu. Neuware - The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that 'go viral' on the web-which often leads to their replaying as television news stories, generating additional attention. The Persuasive Power of Campaign Advertising features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.…

Kartoniert / Broschiert. Zustand: New. How campaign ads persuade votersInhaltsverzeichnis1 The Role of Campaign Advertising 2 The Problem of Persuasion 3 A Brief Primer on Data and Research Design 4 How Race Context Matters 5 How Ad Negativity and Emotional Appeals Ma.

Paperback. Zustand: New. The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention. The Persuasive Power of Campaign Advertising features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.…