Isbn: 9781473904019 - marketing theory: a student text (23 Ergebnisse)

Paperback. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9781473904019.

Zustand: New. . 2016. 3rd Edition. Paperback. . . . .

Zustand: New.

Paperback. Zustand: New.

Paperback / softback. Zustand: New. New copy - Usually dispatched within 4 working days.

Zustand: New. In English.

Paperback. Zustand: Brand New. 3rd student edition. 520 pages. 9.25x7.25x1.50 inches. In Stock.

Paperback. Zustand: New. Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates.  From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing.    In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and HandM; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.…

Zustand: As New. Unread book in perfect condition.

Zustand: New. . 2016. 3rd Edition. Paperback. . . . . Books ship from the US and Ireland.

Zustand: New. Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.InhaltsverzeichnisPART ONE: Overview of Marketing TheoryChapter 1: Marketing.

Taschenbuch. Zustand: Neu. Marketing Theory | A Student Text | Michael J Baker (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2016 | SAGE Publications Ltd | EAN 9781473904019 | Verantwortliche Person für die EU: Kolibri 360 GmbH, Ettore-Bugatti-Str. 6-14, 51149 Köln, produktsicherheit[at]kolibri360[dot]de | Anbieter: preigu. …

Paperback. Zustand: New. Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates.  From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing.    In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and HandM; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.…

Zustand: As New. Unread book in perfect condition.

Zustand: New.

Paperback. Zustand: Brand New. 3rd student edition. 520 pages. 9.25x7.25x1.50 inches. In Stock.

Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In thisnew Third Edition there are up-to-dateexamples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules. 544 pp. Englisch.…

Zustand: New. Print on Demand pp. 544.

Zustand: New. Print on Demand pp. 544.

Zustand: New. PRINT ON DEMAND pp. 544.