ISBN: 9781476665320 - babe ruth and the creation of the celebrity athlete (17 Ergebnisse)

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Paperback. Zustand: New. From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Babe Ruth Cigars in 1915 marked his first attempt to cash in. Traded to the Yankees in 1920, he soon signed with Christy Walsh, baseball's first publicity agent. Walsh realized that stories of great deeds in sports were a commodity, and in 1921 sold Ruth's ghostwritten byline to a newspaper syndicate for $15,000 ($187,000 today). Ruth hit home runs while Walsh's writers made him a hero, crafting his public image as a lovable scalawag. Were the stories true? It didn't matter--they sold. Many survive but have never been scrutinized until now. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. This book traces Ruth's ascendance as the first great media-created superstar and celebrity product endorser.…

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Paperback. Zustand: Brand New. 175 pages. 10.00x7.00x0.35 inches. In Stock.

Paperback. Zustand: New. From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Babe Ruth Cigars in 1915 marked his first attempt to cash in. Traded to the Yankees in 1920, he soon signed with Christy Walsh, baseball's first publicity agent. Walsh realized that stories of great deeds in sports were a commodity, and in 1921 sold Ruth's ghostwritten byline to a newspaper syndicate for $15,000 ($187,000 today). Ruth hit home runs while Walsh's writers made him a hero, crafting his public image as a lovable scalawag. Were the stories true? It didn't matter--they sold. Many survive but have never been scrutinized until now. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. This book traces Ruth's ascendance as the first great media-created superstar and celebrity product endorser.…

Zustand: New. Print on Demand pp. 286.

Zustand: New. Print on Demand pp. 286.

Zustand: New. PRINT ON DEMAND pp. 286.

Kartoniert / Broschiert. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. George Herman Babe Ruth knew he could profit from celebrity. He soon with Christy Walsh, baseball s first publicity agent. Walsh sold Ruth s ghostwritten byline to a newspaper syndicate. Walsh s writers made him a hero, crafting his public image as a lova.…

Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - From his first year in the majors, George Herman 'Babe' Ruth knew he could profit from celebrity. Babe Ruth Cigars in 1915 marked his first attempt to cash in. Traded to the Yankees in 1920, he soon signed with Christy Walsh, baseball's first publicity agent. Walsh realized that stories of great deeds in sports were a commodity, and in 1921 sold Ruth's ghostwritten byline to a newspaper syndicate for $15,000 ($187,000 today). Ruth hit home runs while Walsh's writers made him a hero, crafting his public image as a lovable scalawag. Were the stories true It didn't matter--they sold. Many survive but have never been scrutinized until now. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. This book traces Ruth's ascendance as the first great media-created superstar and celebrity product endorser.…

Taschenbuch. Zustand: Neu. Babe Ruth and the Creation of the Celebrity Athlete | Thomas Barthel | Taschenbuch | Kartoniert / Broschiert | Englisch | 2018 | McFarland | EAN 9781476665320 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…