Isbn: 9781526446039 - strategic social marketing: for behaviour and social change (17 Ergebnisse)

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Zustand: New. 2019. 2nd Edition. paperback. . . . . .

Zustand: New. Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.

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Hardcover. Zustand: Brand New. 2nd edition. 551 pages. 9.25x7.25x1.50 inches. In Stock.

Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Adopting an international approach and offering a broader context, this second edition ofStrategic Social Marketingpresents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: A brand new chapter on evaluation. Updated advances in relevant research and theorizing. New vignettes and short case studies to illustrate theories throughout the text.The authors explore the reasons why marketing should be an integral component of all social programme design and delivery when looking to achieve social good, while progressingon to the nature and application of social marketing; rethinking traditional concepts such as value and exchange in the social context. Their hands-on features then let students lay out strategy, plans, frameworks and tactics to influence behaviours. 576 pp. Englisch.…

Buch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Adopting an international approach and offering a broader context, this second edition ofStrategic Social Marketingpresents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: A brand new chapter on evaluation. Updated advances in relevant research and theorizing. New vignettes and short case studies to illustrate theories throughout the text.The authors explore the reasons why marketing should be an integral component of all social programme design and delivery when looking to achieve social good, while progressingon to the nature and application of social marketing; rethinking traditional concepts such as value and exchange in the social context. Their hands-on features then let students lay out strategy, plans, frameworks and tactics to influence behaviours.…

Zustand: New. Print on Demand pp. 576.

Zustand: New. Print on Demand pp. 576.

Zustand: New. PRINT ON DEMAND pp. 576.

Hardcover. Zustand: Brand New. 2nd edition. 551 pages. 9.25x7.25x1.50 inches. In Stock. This item is printed on demand.

Buch. Zustand: Neu. Strategic Social Marketing | For Behaviour and Social Change | Jeff French (u. a.) | Buch | Gebunden | Englisch | 2019 | SAGE Publications Ltd | EAN 9781526446039 | Verantwortliche Person für die EU: Kolibri 360 GmbH, Ettore-Bugatti-Str. 6-14, 51149 Köln, produktsicherheit[at]kolibri360[dot]de | Anbieter: preigu Print on Demand. …