Isbn: 9781527632530 - how to sell bonds (classic reprint) (3 Ergebnisse)

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Zustand: New. Print on Demand. This book offers a comprehensive guide to the art and science of selling bonds, written during a time when the practice was rapidly gaining popularity. The author, a seasoned expert in the field, provides a detailed framework for success, emphasizing the importance of establishing a favorable sentiment for both bonds in general and the specific offerings of the issuing company. The author urges aspiring bond salesmen to develop deep conviction in their products and cultivate genuine sympathy for their clients, understanding that a genuine connection built on empathy is a powerful driver of sales. The book dives deep into the practical aspects of the bond business, equipping readers with the tools to overcome common objections, answer frequently asked questions, and build strong client relationships. It delves into the intricacies of bond types, the benefits of diversifying investments, and the importance of building a solid commercial reserve for business owners. The book's detailed exploration of the bond market and its timeless principles of salesmanship remain relevant to anyone seeking to understand and navigate the world of finance, even in the modern era. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…