ISBN: 9781528205641 - library of advertising: advertising different lines of business (classic reprint) (3 Ergebnisse)

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Zustand: New. Print on Demand. This book navigates the world of mail-order advertising, a field often overlooked despite its historical significance and enduring successes. Exploring the evolution of mail-order advertising, the author traces its roots in deception and fraud to its modern-day status as a trusted and effective marketing channel. The book delves into the ethical and practical considerations of the industry, emphasizing the importance of honesty, customer satisfaction, and building brand trust. It also provides insights into the writing of compelling copy, effective follow-up strategies, and media selection for optimal impact. This book offers valuable lessons for marketers and entrepreneurs seeking to leverage the power of direct mail advertising, while shedding light on the historical and contemporary nuances of this fascinating field. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…