9781529680430 - digital marketing: strategy, planning & disruption von annmarie hanlon (37 Ergebnisse)
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Paperback. Zustand: new. Paperback. Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and it…s different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key features include: New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. A new running case study throughout the book which looks at Uber. Ethical Insights which highlight responsible marketing and support PRME. Professional Skills which address employability. Discover More and Digital Tools text boxes. Activities, exercises and Smartphone Sixty Seconds icebreakers which help students apply their understanding of each chapter. Essential reading for all students and practitioners of digital marketing.Looking for a step-by-step guide to creating a digital marketing plan? Save by buying Digital Marketing with Annmarie Hanlons Digital Marketing Planner. Explore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range of international case studies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Softcover
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Zustand: New. pp. 496.
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paperback. Zustand: Good. Third. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
- Softcover
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Paperback. Zustand: New. Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different… realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key features include: . New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. . A new running case study throughout the book which looks at Uber. . Ethical Insights which highlight responsible marketing and support PRME. . Professional Skills which address employability. Discover More and Digital Tools text boxes. . Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter. Essential reading for all students and practitioners of digital marketing.Looking for a step-by-step guide to creating a digital marketing plan? Save by buying Digital Marketing with Annmarie Hanlon's Digital Marketing Planner.
- Softcover
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Paperback. Zustand: New. Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different… realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key features include: . New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. . A new running case study throughout the book which looks at Uber. . Ethical Insights which highlight responsible marketing and support PRME. . Professional Skills which address employability. Discover More and Digital Tools text boxes. . Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter. Essential reading for all students and practitioners of digital marketing.Looking for a step-by-step guide to creating a digital marketing plan? Save by buying Digital Marketing with Annmarie Hanlon's Digital Marketing Planner.
- Softcover
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paperback. Zustand: New. Third. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
- Softcover
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- Softcover
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Paperback. Zustand: new. Paperback. Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and it…s different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key features include: New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. A new running case study throughout the book which looks at Uber. Ethical Insights which highlight responsible marketing and support PRME. Professional Skills which address employability. Discover More and Digital Tools text boxes. Activities, exercises and Smartphone Sixty Seconds icebreakers which help students apply their understanding of each chapter. Essential reading for all students and practitioners of digital marketing.Looking for a step-by-step guide to creating a digital marketing plan? Save by buying Digital Marketing with Annmarie Hanlons Digital Marketing Planner. Explore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range of international case studies. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Zustand: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
- Softcover
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Zustand: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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Paperback. Zustand: New. Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different… realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key features include: . New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. . A new running case study throughout the book which looks at Uber. . Ethical Insights which highlight responsible marketing and support PRME. . Professional Skills which address employability. Discover More and Digital Tools text boxes. . Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter. Essential reading for all students and practitioners of digital marketing.Looking for a step-by-step guide to creating a digital marketing plan? Save by buying Digital Marketing with Annmarie Hanlon's Digital Marketing Planner.
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- Softcover
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Paperback. Zustand: New. Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different… realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key features include: . New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. . A new running case study throughout the book which looks at Uber. . Ethical Insights which highlight responsible marketing and support PRME. . Professional Skills which address employability. Discover More and Digital Tools text boxes. . Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter. Essential reading for all students and practitioners of digital marketing.Looking for a step-by-step guide to creating a digital marketing plan? Save by buying Digital Marketing with Annmarie Hanlon's Digital Marketing Planner.
