9781567200621 - gerontographics: life-stage segmentation for marketing strategy development von moschis, george (15 Ergebnisse)
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Hardcover. Zustand: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Sprache: Englisch
Verlag: Quorum Books, Westport, Connecticut, U.S.A., 1996
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Hardcover. Zustand: Good. No Jacket. A good, ex-library copy of the hard cover edition, lacking a dust-jacket, no doubt as issued. Save for the customary library treatments to the endpapers and the base of the spine the text is unmarked, pristine. Previous institution name-stamp blacked out on page edges of the volume, not affec…ting the text as read. The binding is bright and fresh in appearance. A sharp copy.
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500gr…ams, ISBN:9781567200621.
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Zustand: New. 1996. Illustrated. hardcover. . . . . .
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Zustand: New. 1996. Illustrated. hardcover. . . . . . Books ship from the US and Ireland.
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Hardcover. Zustand: Brand New. illustrated edition. 192 pages. 9.75x6.50x1.00 inches. In Stock.
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Hardcover. Zustand: new. Hardcover. The mature consumer market is highly heterogeneous, and to reach it most effectively marketers must fit different marketing strategies to different market subsegments. Here is a marketing tool that can not only help segment the market, but target it successfully. Dr. Moschis's market segmentat…ion model is based on state-of-the-art knowledge and methodology. It shows marketers how to develop industry-specific marketing strategy, and demonstrates why this approach works. That, plus the fact that Dr. Moschis's model can be integrated into other databases to enhance their value, makes his book especially useful to marketing professionals, and to students and teachers of marketing on the graduate level.Gerontographics is a life-stage model developed to help marketers to better understand the heterogeneous older consumer market. Dr. Moschis points out that the model is unique, and different from other models of older consumer behavior in several ways. First, it is built on state-of-the-art knowledge drawn from various disciplines. Instead of relying on a single approach to or assumption about human behavior, it takes into account a wide range of factors and approaches. Second, the model was tested and validated using multiple methods. Not only is it the result of empirical methods, but it also reflects current thinking among consumer researchers on how to study behavior. Third, because the marketplace is dynamic, the life-stage model is flexible. It accommodates changes over time, to reflect changes in the environment and in people, and the emergence of new types of consumers. Finally, the model is directly linked to marketing strategies. It suggests specific courses of marketing action an organization should take to secure better results. The mature consumer market is highly heterogeneous, and to reach it most effectively marketers must fit different marketing strategies to different market subsegments. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Hardback. Zustand: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
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Hardcover. Zustand: new. Hardcover. The mature consumer market is highly heterogeneous, and to reach it most effectively marketers must fit different marketing strategies to different market subsegments. Here is a marketing tool that can not only help segment the market, but target it successfully. Dr. Moschis's market segmentat…ion model is based on state-of-the-art knowledge and methodology. It shows marketers how to develop industry-specific marketing strategy, and demonstrates why this approach works. That, plus the fact that Dr. Moschis's model can be integrated into other databases to enhance their value, makes his book especially useful to marketing professionals, and to students and teachers of marketing on the graduate level.Gerontographics is a life-stage model developed to help marketers to better understand the heterogeneous older consumer market. Dr. Moschis points out that the model is unique, and different from other models of older consumer behavior in several ways. First, it is built on state-of-the-art knowledge drawn from various disciplines. Instead of relying on a single approach to or assumption about human behavior, it takes into account a wide range of factors and approaches. Second, the model was tested and validated using multiple methods. Not only is it the result of empirical methods, but it also reflects current thinking among consumer researchers on how to study behavior. Third, because the marketplace is dynamic, the life-stage model is flexible. It accommodates changes over time, to reflect changes in the environment and in people, and the emergence of new types of consumers. Finally, the model is directly linked to marketing strategies. It suggests specific courses of marketing action an organization should take to secure better results. The mature consumer market is highly heterogeneous, and to reach it most effectively marketers must fit different marketing strategies to different market subsegments. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Gebunden. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The mature consumer market is highly heterogeneous, and to reach it most effectively marketers must fit different marketing strategies to different market subsegments.Über den AutorGeorge MoschisInhaltsver…zeichnis.
- Hardcover
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Buch. Zustand: Neu. Gerontographics | Life-Stage Segmentation for Marketing Strategy Development | George Moschis | Buch | Gebunden | Englisch | 1996 | Praeger | EAN 9781567200621 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
