9781785215643 - bluffer's guide to public relations: instant wit & wisdom (bluffer's guides) von hann, keith (6 Ergebnisse)
- Softcover
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Zustand: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Softcover
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paperback. Zustand: Fine. Tanning to edge of pages Appears unread, may have minor superficial marking. Next day dispatch from the UK (Mon-Fri). Please contact us with any queries.
- Softcover
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Zustand: New. pp. 128.
Bluffers Guide to Public Relations: Instant Wit and Wisdom (Bluffers Guides): Instant Wit and Wisdom
- Softcover
Anbieter: Brit Books, Milton Keynes, , Vereinigtes KönigreichBrit Books
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Paperback. Zustand: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every lit…erary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
- Softcover
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Paperback. Keith Hann, Haynes Publishing Group. Never again confuse leverage with loyalty, propagandism with publicity, and corporate social responsibility with a lucrative account representing a murderous but hugely wealthy Central Asian dictator. Bask in the admiration of your fellow communications professionals as you pronoun…ce confidently on what to do when horse meat is discovered in the client's 'basics' range of lasagne, or a fire breaks out in their fireproof goods factory, or a wildly politically incorrect utterance is made by a senior member of the board. Discover why there is a curious prevalence of attractive young women in PR consultancies in stark contrast to the curious prevalence of rheumy-eyed elderly men in in-house roles. And if you learn one thing from this book, make sure it is the importance of always retaining an external consultancy to do most of the actual work and take 100% of the blame. DO SAY: "This has been a watershed year for your company. Since you engaged us, ACME plc is now universally recognised as a phenomenally successful, sustainable, socially responsible yet curiously undervalued investment opportunity." DON'T SAY: "PR is perhaps the only occupation in which bluffing skills are absolutely paramount.". Paperback.
