ISBN: 9781848728370 - the connected customer: the changing nature of consumer and business markets (22 Ergebnisse)

gebundene Ausgabe. Zustand: Gut. 353 Seiten Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber. Es befindet sich neben dem Rückenschild lediglich ein Bibliotheksstempel im Buch; ordnungsgemäß entwidmet. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 640.…

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9781848728370.…

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

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Hardcover. Zustand: New. Brand new book, sourced directly from publisher. Dispatch time is 7-8 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Zustand: New.

Zustand: New.

Gebunden. Zustand: New.

Zustand: As New. Unread book in perfect condition.

Zustand: As New. Unread book in perfect condition.

Zustand: New. pp. xviii + 353 Indices.

Zustand: New. In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. This volume is a source of research ideas and fresh theory building for academics and students in marketing and related fields. Editor(s): Dekimpe Ph.D., Marnik G.; Wuyts, Stefan H. K.; Gijsbrechts, Els; Pieters, F. G. M. Num Pages: 372 pages, 17 black & white tables. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 159 x 25. Weight in Grams: 632. . 2010. 1st Edition. hardcover. . . . .…

Zustand: New. pp. xviii + 353.

Zustand: New.

Zustand: New. In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. This volume is a source of research ideas and fresh theory building for academics and students in marketing and related fields. Editor(s): Dekimpe Ph.D., Marnik G.; Wuyts, Stefan H. K.; Gijsbrechts, Els; Pieters, F. G. M. Num Pages: 372 pages, 17 black & white tables. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 159 x 25. Weight in Grams: 632. . 2010. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.…

Hardcover. Zustand: Brand New. 1st edition. 353 pages. 9.00x6.00x0.75 inches. In Stock.

Hardcover. Zustand: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Zustand: New. pp. xviii + 353 Illus. This item is printed on demand.

HRD. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Zustand: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Hardback. Zustand: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Buch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers. This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.…