9781944659745 - customer relationship marketing: theoretical and managerial perspectives von malhotra, naresh k; agarwal, james (18 Ergebnisse)
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Soft cover. Zustand: Near Fine. 1st Edition. World Scientific, copyright 2021. Large paperback textbook, 11 inches tall, xxi + 348 pages including indexes. Exercises and case studies and references at end of each chapter, illus. with figures (a few of which are photos). This copy appears to have not been used, or hardly used. Cl…ean, crisp, unmarked text. No stains or hi-liting. Firm binding. Just a couple of streaks on front (blank) endpapers. Book could pass as almost new. Nice copy. Overseas shipment will require additional shipping charges.
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Customer Relationship Marketing: Theoretical And Managerial Perspectives
Malhotra, Naresh K,Malhotra, Naresh K,Agarwal, James,Agarwal, James
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paperback. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
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Sprache: Englisch
Verlag: World Scientific Publishing Co Inc (USA), US, 2021
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Paperback. Zustand: New. Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope t…oday, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows.
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Verlag: World Scientific Publishing Co Inc (USA), River Edge, 2021
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Paperback. Zustand: new. Paperback. Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and post purchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened… its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows: In Chapter 1, we provide a formal definition of marketing followed by several definitions of relationship marketing highlighting the key aspects of this concept In Chapter 2, we map the evolution of customer relationship marketing, examining its lifecycle stages of adoption, development, and expansion in business-to-customer (B2C) marketing over the last three decades In Chapter 3, we focus our attention exclusively to business-to-business (B2B) relationships In Chapter 4, we first discuss how firms build and sustain business-to-customer (B2C) relationships by stimulating customer purchase behavior via loyalty programs. Then we discuss how firms build and sustain B2C relationships by stimulating customer non-purchase behavior via engagement strategies In Chapter 5, we first examine relationship quality from a stakeholder perspective followed by employee-customer engagement theories and strategies In Chapter 6, we discuss CRM-based analytical models, both for purchase and non-purchase customer behavior including CLV, CRV, and CIV models In Chapter 7, we first discuss brand equity from the firm's perspective, followed by customer-based brand equity - its definition and dimensions, namely brand awareness, brand association, perceived quality, and brand loyalty In Chapter 8, we discuss the linkage between corporate reputation and customer - brand relationship In Chapter 9, we discuss the ethical foundations of customer relationship marketing In Chapter 10, we examine the intricate relationship between digital and social media marketing and customer brand relationship In Chapter 11, we discuss several important research directions that seem promising as a result of access to big data, availability of computing power, and emerging models of estimating customer lifetime value for both transaction and engagement-based activities Supplementary materials include: Instructor's Manual with detailed solutions to the end-of-chapter questions and cases PowerPoint slides Test Item File Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Paperback. Zustand: Brand New. 348 pages. 10.75x8.25x0.75 inches. In Stock.
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Zustand: New. Klappentext Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators. Dr Linda L PriceUniversity of Wyoming, andEditor, Journ.
Sprache: Englisch
Verlag: World Scientific Publishing Co Inc (USA), US, 2021
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Paperback. Zustand: New. Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope t…oday, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows.
Sprache: Englisch
Verlag: World Scientific Publishing Co Inc (USA), River Edge, 2021
- Softcover
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Paperback. Zustand: new. Paperback. Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and post purchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened… its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows: In Chapter 1, we provide a formal definition of marketing followed by several definitions of relationship marketing highlighting the key aspects of this concept In Chapter 2, we map the evolution of customer relationship marketing, examining its lifecycle stages of adoption, development, and expansion in business-to-customer (B2C) marketing over the last three decades In Chapter 3, we focus our attention exclusively to business-to-business (B2B) relationships In Chapter 4, we first discuss how firms build and sustain business-to-customer (B2C) relationships by stimulating customer purchase behavior via loyalty programs. Then we discuss how firms build and sustain B2C relationships by stimulating customer non-purchase behavior via engagement strategies In Chapter 5, we first examine relationship quality from a stakeholder perspective followed by employee-customer engagement theories and strategies In Chapter 6, we discuss CRM-based analytical models, both for purchase and non-purchase customer behavior including CLV, CRV, and CIV models In Chapter 7, we first discuss brand equity from the firm's perspective, followed by customer-based brand equity - its definition and dimensions, namely brand awareness, brand association, perceived quality, and brand loyalty In Chapter 8, we discuss the linkage between corporate reputation and customer - brand relationship In Chapter 9, we discuss the ethical foundations of customer relationship marketing In Chapter 10, we examine the intricate relationship between digital and social media marketing and customer brand relationship In Chapter 11, we discuss several important research directions that seem promising as a result of access to big data, availability of computing power, and emerging models of estimating customer lifetime value for both transaction and engagement-based activities Supplementary materials include: Instructor's Manual with detailed solutions to the end-of-chapter questions and cases PowerPoint slides Test Item File Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
