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Zustand: New.
Sprache: Englisch
Verlag: Business Expert Press 9/23/2020, 2020
ISBN 10: 1951527925 ISBN 13: 9781951527921
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Paperback or Softback. Zustand: New. Digital Marketing Management, Second Edition: A Handbook for the Current (or Future) CEO. Book.
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Sprache: Englisch
Verlag: MP-BEP Business Expert Press, 2020
ISBN 10: 1951527925 ISBN 13: 9781951527921
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Verlag: Business Expert Press, US, 2020
ISBN 10: 1951527925 ISBN 13: 9781951527921
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In den WarenkorbPaperback. Zustand: New. Second Edition. This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy as well as the emerging roles of analytics, artificial intelligence and marketing automation. Without quality data, no digital marketing program can be successful. This data can then be used in data analytics applications for predictive modeling. After reading this book, the reader will have a good idea of where to start on the path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or "what to do next" to get started on implementing a digital marketing strategy as well as review questions and key terminology.
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Verlag: Business Expert Press 2020-09-30, 2020
ISBN 10: 1951527925 ISBN 13: 9781951527921
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Taschenbuch. Zustand: Neu. Digital Marketing Management, Second Edition | A Handbook for the Current (or Future) CEO | Debra Zahay | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2020 | Business Expert Press | EAN 9781951527921 | Verantwortliche Person für die EU: Mare Nostrum Group B.V., Doelen 72, 4831 GR BREDA, NIEDERLANDE, gpsr[at]mare-nostrum[dot]co[dot]uk | Anbieter: preigu.
Sprache: Englisch
Verlag: Business Expert Press, US, 2020
ISBN 10: 1951527925 ISBN 13: 9781951527921
Anbieter: Rarewaves.com UK, London, Vereinigtes Königreich
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In den WarenkorbPaperback. Zustand: New. Second Edition. This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy as well as the emerging roles of analytics, artificial intelligence and marketing automation. Without quality data, no digital marketing program can be successful. This data can then be used in data analytics applications for predictive modeling. After reading this book, the reader will have a good idea of where to start on the path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or "what to do next" to get started on implementing a digital marketing strategy as well as review questions and key terminology.
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In den WarenkorbPaperback. Zustand: Brand New. 2nd edition. 188 pages. 9.00x6.00x0.40 inches. In Stock. This item is printed on demand.
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In den WarenkorbKartoniert / Broschiert. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. A book for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection.Über den Autor.
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy as well as the emerging roles of analytics, artificial intelligence and marketing automation. Without quality data, no digital marketing program can be successful. This data can then be used in data analytics applications for predictive modeling. After reading this book, the reader will have a good idea of where to start on the path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or 'what to do next' to get started on implementing a digital marketing strategy as well as review questions and key terminology.