9783031882012 - in one word: the power of razor-sharp brand positioning to lower costs and improve results von behnke, michael (19 Ergebnisse)
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Paperback. Zustand: new. Paperback. "In One Word" analyzes and discusses the underlying dynamics, as well as the unique technique and methodology of defining a brands value proposition in just one word. This book offers deep insights to marketers and communication professionals, helping them to better understand what it takes to… build successful brands. Many of todays power brands are succeeding in defining what they stand for in a single word. When executed properly, a one-word brand positioning is unleashing powerful synergies in the brand-building and management process by aligning everyone involved in the same strategic direction.Through this approach, a company's resourcefulness, energy, and creativity are being bundled and directed towards the same objective. In this surprising approach to branding, a single word is ultimately driving the entire brand-related marketing and sales operation. For instance, Glamour drives the LOreal Paris brand, while Nivea stands for Care. Michael Behnke provides practical guidance on building power brands, offering tangible advice and real-life illustrations to empower branding professionals in their quest to build unique brands that deliver rewarding results. For instance, Glamour drives the LOreal Paris brand, while Nivea stands for Care. Michael Behnke provides practical guidance on building power brands, offering tangible advice and real-life illustrations to empower branding professionals in their quest to build unique brands that deliver rewarding results. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Paperback. Zustand: new. Paperback. "In One Word" analyzes and discusses the underlying dynamics, as well as the unique technique and methodology of defining a brands value proposition in just one word. This book offers deep insights to marketers and communication professionals, helping them to better understand what it takes to… build successful brands. Many of todays power brands are succeeding in defining what they stand for in a single word. When executed properly, a one-word brand positioning is unleashing powerful synergies in the brand-building and management process by aligning everyone involved in the same strategic direction.Through this approach, a company's resourcefulness, energy, and creativity are being bundled and directed towards the same objective. In this surprising approach to branding, a single word is ultimately driving the entire brand-related marketing and sales operation. For instance, Glamour drives the LOreal Paris brand, while Nivea stands for Care. Michael Behnke provides practical guidance on building power brands, offering tangible advice and real-life illustrations to empower branding professionals in their quest to build unique brands that deliver rewarding results. For instance, Glamour drives the LOreal Paris brand, while Nivea stands for Care. Michael Behnke provides practical guidance on building power brands, offering tangible advice and real-life illustrations to empower branding professionals in their quest to build unique brands that deliver rewarding results. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - 'In One Word' analyzes and discusses the underlying dynamics, as well as the unique technique and methodology of defining a brand s value proposition in just one word. This book offers deep insights to marketers and communication professionals, helpi…ng them to better understand what it takes to build successful brands. Many of today s power brands are succeeding in defining what they stand for in a single word. When executed properly, a one-word brand positioning is unleashing powerful synergies in the brand-building and management process by aligning everyone involved in the same strategic direction.Through this approach, a company's resourcefulness, energy, and creativity are being bundled and directed towards the same objective. In this surprising approach to branding, a single word is ultimately driving the entire brand-related marketing and sales operation. For instance, Glamour drives the L Oréal Paris brand, while Nivea stands for Care. Michael Behnke provides practical guidance on building power brands, offering tangible advice and real-life illustrations to empower branding professionals in their quest to build unique brands that deliver rewarding results.
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Taschenbuch. Zustand: Neu. In One Word | The Power of Razor-sharp Brand Positioning to Lower Costs and Improve Results | Michael Behnke | Taschenbuch | xiii | Englisch | 2025 | Springer | EAN 9783031882012 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]spri…nger[dot]com | Anbieter: preigu.
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Paperback. Zustand: Brand New. 210 pages. 9.25x6.10x9.21 inches. In Stock. This item is printed on demand.
Sprache: Englisch
Verlag: Springer Nature Switzerland, Springer International Publishing Mai 2025, 2025
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -'In One Word' analyzes and discusses the underlying dynamics, as well as the unique technique and methodology of defining a brand s value proposition in just one word. This book offers deep insights to marketers and communication prof…essionals, helping them to better understand what it takes to build successful brands. Many of today s power brands are succeeding in defining what they stand for in a single word. When executed properly, a one-word brand positioning is unleashing powerful synergies in the brand-building and management process by aligning everyone involved in the same strategic direction.Through this approach, a company's resourcefulness, energy, and creativity are being bundled and directed towards the same objective. In this surprising approach to branding, a single word is ultimately driving the entire brand-related marketing and sales operation. For instance, Glamour drives the L Oréal Paris brand, while Nivea stands for Care. Michael Behnke provides practical guidance on building power brands, offering tangible advice and real-life illustrations to empower branding professionals in their quest to build unique brands that deliver rewarding results. 264 pp. Englisch.
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -'In One Word' analyzes and discusses the underlying dynamics, as well as the unique technique and methodology of defining a brand's value proposition in just one word. This book offers deep insights to marketers and communication professi…onals, helping them to better understand what it takes to build successful brands. Many of today's power brands are succeeding in defining what they stand for in a single word. When executed properly, a one-word brand positioning is unleashing powerful synergies in the brand-building and management process by aligning everyone involved in the same strategic direction.Through this approach, a company's resourcefulness, energy, and creativity are being bundled and directed towards the same objective. In this surprising approach to branding, a single word is ultimately driving the entire brand-related marketing and sales operation. For instance, 'Glamour' drives the L'Oréal Paris brand, while Nivea stands for 'Care.' Michael Behnke provides practical guidance on building power brands, offering tangible advice and real-life illustrations to empower branding professionals in their quest to build unique brands that deliver rewarding results.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 264 pp. Englisch.
