9783032191113 - marketing and channel management for low brand equity firms: principles for financial success (management for professionals) von frazier, gary l. (9 Ergebnisse)
- Hardcover
Anbieter: Grand Eagle Retail, Bensenville, IL, USAGrand Eagle Retail
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Hardcover. Zustand: new. Hardcover. This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing strategy that includes 21 marketing and channel principles that drive success for low brand eq…uity firms. In addition, the book features a discussion on the role of technology in marketing and channel activities.Brand equity is the value of the brand in the marketplace. Making marketing and channel of distribution decisions is difficult for managers of any firm but is particularly difficult for firms with low brand equity. Often the difficulties relate to ineffective marketing and distribution, with firms targeting too many customers and offering poor product and service quality for the price, with sales pipelines lacking visibility, inconsistent lead generation, and over-reliance on indirect channels of distribution that provide little brand support. Low brand equity with poor cash flows can lead to eventual company demise. This book provides such firms with the tools and strategies to avoid such instances and to instead achieve financial success. line-height: normal;">Brand equity is the value of the brand in the marketplace. Making marketing and channel of distribution decisions is difficult for managers of any firm but is particularly difficult for firms with low brand equity. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Hardcover
Anbieter: Books Puddle, New York, NY, USABooks Puddle
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Zustand: New.
- Hardcover
Anbieter: Revaluation Books, Exeter, Vereinigtes KönigreichRevaluation Books
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Hardcover. Zustand: Brand New. 188 pages. 6.30x0.67x9.49 inches. In Stock.
- Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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EUR 106,99
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing strategy that includes 21 marketing and channel principle…s that drive success for low brand equity firms. In addition, the book features a discussion on the role of technology in marketing and channel activities.Brand equity is the value of the brand in the marketplace. Making marketing and channel of distribution decisions is difficult for managers of any firm but is particularly difficult for firms with low brand equity. Often the difficulties relate to ineffective marketing and distribution, with firms targeting too many customers and offering poor product and service quality for the price, with sales pipelines lacking visibility, inconsistent lead generation, and over-reliance on indirect channels of distribution that provide little brand support. Low brand equity with poor cash flows can lead to eventual company demise. This book provides such firms with the tools and strategies to avoid such instances and to instead achieve financial success.
- Hardcover
- Print-on-Demand
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, DeutschlandBuchWeltWeit Ludwig Meier e.K.
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Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing strategy that includes 21 marketing and c…hannel principles that drive success for low brand equity firms. In addition, the book features a discussion on the role of technology in marketing and channel activities.Brand equity is the value of the brand in the marketplace. Making marketing and channel of distribution decisions is difficult for managers of any firm but is particularly difficult for firms with low brand equity. Often the difficulties relate to ineffective marketing and distribution, with firms targeting too many customers and offering poor product and service quality for the price, with sales pipelines lacking visibility, inconsistent lead generation, and over-reliance on indirect channels of distribution that provide little brand support. Low brand equity with poor cash flows can lead to eventual company demise. This book provides such firms with the tools and strategies to avoid such instances and to instead achieve financial success. 173 pp. Englisch.
- Hardcover
- Print-on-Demand
Anbieter: moluna, Greven, Deutschlandmoluna
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Gebunden. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt.
- Hardcover
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Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschlandbuchversandmimpf2000
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Buch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing strategy that includes 21 marketing and chann…el principles that drive success for low brand equity firms. In addition, the book features a discussion on the role of technology in marketing and channel activities. Brand equity is the value of the brand in the marketplace. Making marketing and channel of distribution decisions is difficult for managers of any firm but is particularly difficult for firms with low brand equity. Often the difficulties relate to ineffective marketing and distribution, with firms targeting too many customers and offering poor product and service quality for the price, with sales pipelines lacking visibility, inconsistent lead generation, and over-reliance on indirect channels of distribution that provide little brand support. Low brand equity with poor cash flows can lead to eventual company demise. This book provides such firms with the tools and strategies to avoid such instances and to instead achieve financial success.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 192 pp. Englisch.
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Anbieter: Majestic Books, Hounslow, Vereinigtes KönigreichMajestic Books
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Zustand: New. Print on Demand.
- Hardcover
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Anbieter: Biblios, frankfurt am main, HESSE, DeutschlandBiblios
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Zustand: New. PRINT ON DEMAND.
