xx, 405 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Management for Professionals. Sprache: Englisch.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 60,74
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In den WarenkorbZustand: New. In English.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 83,95
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In den WarenkorbHardcover. Zustand: Brand New. 428 pages. 9.75x6.75x1.00 inches. In Stock.
Sprache: Englisch
Verlag: Springer International Publishing, 2015
ISBN 10: 331919481X ISBN 13: 9783319194813
Anbieter: moluna, Greven, Deutschland
EUR 47,23
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In den WarenkorbGebunden. Zustand: New.
Sprache: Englisch
Verlag: Springer International Publishing, Springer Nature Switzerland, 2015
ISBN 10: 331919481X ISBN 13: 9783319194813
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This bookcombines scientific research andprofessional insightsonbrand and marketing strategy developmentin major emerging growth markets. It presentsa detailed outline of the Brazil, Russia, India and China (BRIC) marketsto understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.The authorreveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation's global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategiesparticularly useful. This book is also amust-read for people dealing with branding and marketing in a 'glocalized' world.
Anbieter: Brook Bookstore On Demand, Napoli, NA, Italien
EUR 46,22
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In den WarenkorbZustand: new. Questo è un articolo print on demand.
Sprache: Englisch
Verlag: Springer International Publishing Okt 2015, 2015
ISBN 10: 331919481X ISBN 13: 9783319194813
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This bookcombines scientific research andprofessional insightsonbrand and marketing strategy developmentin major emerging growth markets. It presentsa detailed outline of the Brazil, Russia, India and China (BRIC) marketsto understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.The authorreveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation's global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategiesparticularly useful. This book is also amust-read for people dealing with branding and marketing in a 'glocalized' world. 428 pp. Englisch.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 83,70
Anzahl: 4 verfügbar
In den WarenkorbZustand: New. Print on Demand pp. 432.
Zustand: New. PRINT ON DEMAND pp. 432.
Sprache: Englisch
Verlag: Springer, Springer Okt 2015, 2015
ISBN 10: 331919481X ISBN 13: 9783319194813
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Buch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation's global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a 'glocalized' world.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 428 pp. Englisch.