9783319794433 - multinational management: a casebook on asia’s global market leaders (11 Ergebnisse)
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Zustand: New. pp. XIV, 363 93 illus., 85 illus. in color. Softcover reprint of the original 1st ed. 2016 edition NO-PA16APR2015-KAP.
Sprache: Englisch
Verlag: Springer International Publishing, Springer International Publishing, 2018
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers… an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business.Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retaintheir market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike.
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Taschenbuch. Zustand: Neu. Multinational Management | A Casebook on Asia's Global Market Leaders | Rien Segers | Taschenbuch | xiv | Englisch | 2018 | Springer | EAN 9783319794433 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: p…reigu.
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students… and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business.Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike. 380 pp. Englisch.
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Zustand: New. Print on Demand pp. XIV, 363 93 illus., 85 illus. in color.
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Zustand: New. PRINT ON DEMAND pp. XIV, 363 93 illus., 85 illus. in color.
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Revisits multinational management strategy with a renewed focus on Asian market leadersPresents a case-based analysis of topics, with cases from companies such as Alibaba, Lenovo, Panasonic among othersTouches upon corp…orate entrepreneurshi.
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeplyembedded in it. It offers international management students and…researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business.Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retaintheir market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 380 pp. Englisch.
