ISBN: 9783319909103 - consumer psychology: a life span developmental approach (13 Ergebnisse)

Hardcover. Zustand: Very Good. 1st Edition. Mint condition hardcover, printed boards without dust jacket as supplied, Ships airmail from Berlin Bookshop bxn56.

1st edition 2018. 21 cm x 14.8 cm, 606 g. XII, 354 Seiten in 1 Teil XII, 354 p. Hardcover. Sprache: Englisch.

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Hardcover. Zustand: Brand New. 354 pages. 8.50x6.00x1.25 inches. In Stock.

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Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession. The author discusses how people's natural lifespan influences their relationship to the things they own, how preferences are developed from childhood and how motivations for purchases change throughout their lives from childhood to old age. This book brings together the most recent findings and theories on child and youth consumption, including children's understanding of advertising and marketing, teen and youth identities and their consumption tastes. Moving through Erikson's life stages chapters continue on to adulthood, the mid-life 'crisis' and possessions and ownership in older consumers. This is a deeply interdisciplinary work that will be of interest to scholars across the fields of psychology, business and marketing, as well as to the more general consumer. 368 pp. Englisch.…

Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Introduces a new perspective on consumer psychologyTakes a lifespan developmental approach to consumption behaviourDiscusses how different life stages influence our relationship to the things we purchase and own.…

Buch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession. The author discusses how people¿s natural lifespan influences their relationship to the things they own, how preferences are developed from childhood and how motivations for purchases change throughout their lives from childhood to old age. This book brings together the most recent findings and theories on child and youth consumption, including children¿s understanding of advertising and marketing, teen and youth identities and their consumption tastes. Moving through Erikson¿s life stages chapters continue on to adulthood, the mid-life ¿crisis¿ and possessions and ownership in older consumers. This is a deeply interdisciplinary work that will be of interest to scholars across the fields of psychology, business and marketing, as well as to the more general consumer.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 368 pp. Englisch.…

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