ISBN: 9783540412588 - market-oriented technology management: innovating for profit in entrepreneurial times (16 Ergebnisse)

hardcover. Zustand: Sehr gut. 435 Seiten; 9783540412588.2 Gewicht in Gramm: 1.

Pp., gebundene Ausgabe. Zustand: Sehr gut. XVII, 417 S. : graph. Darst. ; 24 cm Fast neuwertiges, ungelesenes Exemplar. No shipping to other EU countries due to the EU Packaging and Packaging Waste Regulation (PPWR), which entered into force on August 12, 2026. Sprache: Englisch Gewicht in Gramm: 805. …

hardcover. Zustand: New. In shrink wrap. Looks like an interesting title.

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Zustand: New.

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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles and rapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive industries. Examples from high technology companies illustrate the application of these principles in the context of current industry issues.The book has been tested in courses for MBA students at the Austin (Texas) Technology Incubator and for managers and executives in Oregon's Silicon Forest.Every insertion of a new technology or product must be sold, whether the insertion is purely intraorganizational or whether a vendor company is selling to a buyer company. The book's emphasis on marketing is a distinctive feature.…

Zustand: New. pp. 440.

Zustand: As New. Unread book in perfect condition.

Hardcover. Zustand: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

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Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles andrapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive industries. Examples from high technology companies illustrate the application of these principles in the context of current industry issues.The book has been tested in courses for MBA students at the Austin (Texas) Technology Incubator and for managers and executives in Oregon's Silicon Forest.Every insertion of a new technology or product must be sold, whether the insertion is purely intraorganizational or whether a vendor company is selling to a buyer company. The book's emphasis on marketing is a distinctive feature. 440 pp. Englisch.…

Gebunden. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Uses theory to give managers a framework for making sense of the tools and examples given in journals and the trade press without burdening the reader with excessive theoretical detail. The book will enable readers to devise their own tools (e.g., instrumen.…

Buch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles and rapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive industries. Examples from high technology companies illustrate the application of these principles in the context of current industry issues.The book has been tested in courses for MBA students at the Austin (Texas) Technology Incubator and for managers and executives in Oregon's Silicon Forest.Every insertion of a new technology or product must be sold, whether the insertion is purely intraorganizational or whether a vendor company is selling to a buyer company. The book's emphasis on marketing is a distinctive feature.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 440 pp. Englisch.…

Zustand: New. Print on Demand pp. 440 Illus.

Zustand: New. PRINT ON DEMAND pp. 440.