ISBN: 9783639096972 - customer loyalty in e-retailing: concepts, measurements, antecedents (11 Ergebnisse)

Zustand: New.

Zustand: New. pp. 188.

Kartoniert / Broschiert. Zustand: New. Despite the increasing popularity of online shopping,little is known about consumer behaviour andattitudes towards e-retailers, particularly howcustomer loyalty is developed and maintained amongonline shoppers. This study examines th.

Taschenbuch. Zustand: Neu. Customer Loyalty in e-Retailing | Concepts, Measurements, Antecedents | Khanh La | Taschenbuch | Kartoniert / Broschiert | Englisch | 2008 | VDM Verlag Dr. Müller | EAN 9783639096972 | Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, 66111 Saarbrücken, info[at]akademikerverlag[dot]de | Anbieter: preigu.…

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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Despite the increasing popularity of online shopping,little is known about consumer behaviour andattitudes towards e-retailers, particularly howcustomer loyalty is developed and maintained amongonline shoppers. This study examines the concept ofe-loyalty and its manifestation within an e-retailingcontext. Also considered are the antecedents ofe-loyalty and their relationships within thisenvironment. Based on an extensive review of theextant literature, a conceptual model is developedand subsequently tested on a sample of customers fromfour Web-based retailers. Results indicate thate-loyalty is a multi-dimensional construct whichmanifests itself in several ways, some of which maynot be readily observable, and is driven by numerouspredictors via a complex network ofinter-relationships. The findings offer significantinsights into consumer perceptions and behaviourwithin this context, thus having importantimplications for both business practitioners andacademics, particularly those with an interest inemerging Internet-enabled consumer markets.…

Zustand: New. Print on Demand pp. 188 23:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on White w/Gloss Lam.

Zustand: New. PRINT ON DEMAND pp. 188.