9783658458331 - principles of marketing: a comprehensive introduction for students and practitioners von bruhn, manfred (18 Ergebnisse)

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Paperback. Zustand: new. Paperback. Learn about the principles of marketing a comprehensive introduction for students and practitionersThis book is an English translation of a German textbook. It conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develops solutions independently. The book has proven itself in German-speaking countries (Germany, Switzerland, Austria) for decades. It provides an overview of central concepts, methods, and instruments of marketing and is extremely useful for students, lecturers, and practitioners.ContentMarketing as a Management ProcessStrategic MarketingMarket ResearchProduct and Pricing PolicyCommunication and Sales PolicyMarketing Organization and Controlling Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Paperback. Zustand: New. 2024 ed. Learn about the principles of marketing - a comprehensive introduction for students and practitionersThis book is an English translation of a German textbook. It conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develops solutions independently. The book has proven itself in German-speaking countries (Germany, Switzerland, Austria) for decades. It provides an overview of central concepts, methods, and instruments of marketing and is extremely useful for students, lecturers, and practitioners.ContentMarketing as a Management ProcessStrategic MarketingMarket ResearchProduct and Pricing PolicyCommunication and Sales PolicyMarketing Organization and Controlling.…

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Paperback. Zustand: Brand New. 331 pages. 9.25x6.10x9.45 inches. In Stock.

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Paperback. Zustand: new. Paperback. Learn about the principles of marketing a comprehensive introduction for students and practitionersThis book is an English translation of a German textbook. It conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develops solutions independently. The book has proven itself in German-speaking countries (Germany, Switzerland, Austria) for decades. It provides an overview of central concepts, methods, and instruments of marketing and is extremely useful for students, lecturers, and practitioners.ContentMarketing as a Management ProcessStrategic MarketingMarket ResearchProduct and Pricing PolicyCommunication and Sales PolicyMarketing Organization and Controlling Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Learn about the principles of marketing a comprehensive introduction for students and practitionersThis book is an English translation of a German textbook. It conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develops solutions independently. The book has proven itself in German-speaking countries (Germany, Switzerland, Austria) for decades. It provides an overview of central concepts, methods, and instruments of marketing and is extremely useful for students, lecturers, and practitioners.ContentMarketing as a Management ProcessStrategic MarketingMarket ResearchProduct and Pricing PolicyCommunication and Sales PolicyMarketing Organization and Controlling.…

Zustand: New.

Paperback. Zustand: new. Paperback. Learn about the principles of marketing a comprehensive introduction for students and practitionersThis book is an English translation of a German textbook. It conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develops solutions independently. The book has proven itself in German-speaking countries (Germany, Switzerland, Austria) for decades. It provides an overview of central concepts, methods, and instruments of marketing and is extremely useful for students, lecturers, and practitioners.ContentMarketing as a Management ProcessStrategic MarketingMarket ResearchProduct and Pricing PolicyCommunication and Sales PolicyMarketing Organization and Controlling Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Paperback. Zustand: New. 2024 ed. Learn about the principles of marketing - a comprehensive introduction for students and practitionersThis book is an English translation of a German textbook. It conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develops solutions independently. The book has proven itself in German-speaking countries (Germany, Switzerland, Austria) for decades. It provides an overview of central concepts, methods, and instruments of marketing and is extremely useful for students, lecturers, and practitioners.ContentMarketing as a Management ProcessStrategic MarketingMarket ResearchProduct and Pricing PolicyCommunication and Sales PolicyMarketing Organization and Controlling.…

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Taschenbuch. Zustand: Neu. Principles of Marketing | A Comprehensive Introduction for Students and Practitioners | Manfred Bruhn | Taschenbuch | xii | Englisch | 2025 | Springer | EAN 9783658458331 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand. …

Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Learn about the principles of marketing a comprehensive introduction for students and practitionersSpringer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 300 pp. Englisch.