9783659247828 - effect of television advertisements on buyer's decision process: in a competitive environment of pakistan von arif, amna; sadiq, muhammad waqas (6 Ergebnisse)
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Taschenbuch. Zustand: Neu. Effect of Television Advertisements on Buyer's Decision Process | In a Competitive Environment of Pakistan | Amna Arif (u. a.) | Taschenbuch | 248 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783659247828 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 1…9, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Business world is changing from short term sale strategies to more customer-focused long term relation building strategies. It is extremely important to know the needs of your target customer so you can convey your message in a more a…ttractive way. The most common method of advertising is television advertising. The elements of television advertising are Jingle, Brand, Celebrity, Promotional offering, Location, Theme and Song. The purpose of this research thesis is to measure the effect of television advertisement on the target buyer s decision process. This means that how an advertisement affects the thinking process of a buyer which includes need recognition, Information search, Evaluation of alternatives, Purchase decision and Post purchase behavior. This research includes 400 students of different colleges from intermediate to PhD level. Gender ratio is equal, which means this research includes 200 male and 200 female respondents. The main hypothesis of this research study is co-relational, which is elements of the Television advertisement are positively related with the buyer s decision procedure. SPSS version 19.0 is used to perform the T-test, ANOVA and Kruskal-Wallis test. 248 pp. Englisch.
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Arif AmnaAmna Arif is a business graduate from IBIT, University of the Punjab, with specialization in Marketing. Currently, she is serving in University of Punjab as a lecturer. Her areas of interest in r…esearch are: Marketing, Adver.
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Business world is changing from short term sale strategies to more customer-focused long term relation building strategies. It is extremely important to know the needs of your target customer so you can convey your message in a more attra…ctive way. The most common method of advertising is television advertising. The elements of television advertising are Jingle, Brand, Celebrity, Promotional offering, Location, Theme and Song. The purpose of this research thesis is to measure the effect of television advertisement on the target buyer¿s decision process. This means that how an advertisement affects the thinking process of a buyer which includes need recognition, Information search, Evaluation of alternatives, Purchase decision and Post purchase behavior. This research includes 400 students of different colleges from intermediate to PhD level. Gender ratio is equal, which means this research includes 200 male and 200 female respondents. The main hypothesis of this research study is co-relational, which is elements of the Television advertisement are positively related with the buyer¿s decision procedure. SPSS version 19.0 is used to perform the T-test, ANOVA and Kruskal-Wallis test.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 248 pp. Englisch.
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Business world is changing from short term sale strategies to more customer-focused long term relation building strategies. It is extremely important to know the needs of your target customer so you can convey your message in a more attrac…tive way. The most common method of advertising is television advertising. The elements of television advertising are Jingle, Brand, Celebrity, Promotional offering, Location, Theme and Song. The purpose of this research thesis is to measure the effect of television advertisement on the target buyer s decision process. This means that how an advertisement affects the thinking process of a buyer which includes need recognition, Information search, Evaluation of alternatives, Purchase decision and Post purchase behavior. This research includes 400 students of different colleges from intermediate to PhD level. Gender ratio is equal, which means this research includes 200 male and 200 female respondents. The main hypothesis of this research study is co-relational, which is elements of the Television advertisement are positively related with the buyer s decision procedure. SPSS version 19.0 is used to perform the T-test, ANOVA and Kruskal-Wallis test.
