9783668032040 - the bottom of the pyramid. a case study on marketing products and services von javaid, junaid (9 Ergebnisse)
- Softcover
Anbieter: GreatBookPrices, Columbia, MD, USAGreatBookPrices
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 24,35
EUR 2,28 VersandVersand innerhalb von USAAnzahl: Mehr als 20 verfügbar
Zustand: New.
- Softcover
Anbieter: California Books, Miami, FL, USACalifornia Books
Verkäufer/-in kontaktierenVerkäufer/-in mit 4 SternenZustand: Neu
EUR 26,71
Versand gratisVersand innerhalb von USAAnzahl: Mehr als 20 verfügbar
Zustand: New.
- Softcover
Anbieter: GreatBookPrices, Columbia, MD, USAGreatBookPrices
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Wie neu
EUR 26,49
EUR 2,28 VersandVersand innerhalb von USAAnzahl: Mehr als 20 verfügbar
Zustand: As New. Unread book in perfect condition.
- Softcover
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes KönigreichGreatBookPricesUK
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Wie neu
EUR 31,21
EUR 17,54 VersandVersand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
Zustand: As New. Unread book in perfect condition.
- Softcover
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes KönigreichGreatBookPricesUK
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 31,37
EUR 17,54 VersandVersand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
Zustand: New.
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 18,95
EUR 60,31 VersandVersand von Deutschland nach USAAnzahl: 1 verfügbar
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (postgraduate) from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: B-, University of Bedfordshire, language: English, abstract: This theory into project report is written on the topi…c of 'Marketing Products or Services to the Bottom of Pyramid (BOP) Consumers'. Main aim of this report is to explore that to how much extent different MNCs have managed to target BOP consumers with their pursued marketing strategies. It has been intended that the concept of BOP has been defined numerous times by different authors. It has been observed that this untapped market has managed to grab the attention of various MNCs across the globe due to its vast opportunities. But the low purchasing power of consumers within this segment has provoked these MNCs to stay away from it.It has been predicted that the sheer size of this market would likely to lead towards profit and product innovation in coming years. Product element of marketing mix framework is all about the development of right product for the target market. Price is a financial element and it used to consider several factors (channel pricing, incentives and discounts) of underlying company. Promotion element is concentrating more on the underlying company's capability in relation to communicate with its exising and potential consumers. Placement is entirely concerned about all decisions incorporated in getting right product for the target marketplace.Marketing challenge know as acceptability is about an extend to invovled individuals in the compan's value chain process are willing to distribute, sell or cosume given product or service. Affordability challenge determines a degree to which company's products or services are affordable to the BOP consumers whereas, awareness is intended on the extent to which consumers are informed about the company's particular products or services. Last challenge (availability) measures an extend to which BOP consumers would able to buy and use a specified marketing offering.
- Softcover
- Print-on-Demand
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, DeutschlandBuchWeltWeit Ludwig Meier e.K.
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 18,95
EUR 23,00 VersandVersand von Deutschland nach USAAnzahl: 2 verfügbar
Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Research Paper (postgraduate) from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: B-, University of Bedfordshire, language: English, abstract: This theory into project report is wri…tten on the topic of 'Marketing Products or Services to the Bottom of Pyramid (BOP) Consumers'. Main aim of this report is to explore that to how much extent different MNCs have managed to target BOP consumers with their pursued marketing strategies. It has been intended that the concept of BOP has been defined numerous times by different authors. It has been observed that this untapped market has managed to grab the attention of various MNCs across the globe due to its vast opportunities. But the low purchasing power of consumers within this segment has provoked these MNCs to stay away from it.It has been predicted that the sheer size of this market would likely to lead towards profit and product innovation in coming years. Product element of marketing mix framework is all about the development of right product for the target market. Price is a financial element and it used to consider several factors (channel pricing, incentives and discounts) of underlying company. Promotion element is concentrating more on the underlying company's capability in relation to communicate with its exising and potential consumers. Placement is entirely concerned about all decisions incorporated in getting right product for the target marketplace.Marketing challenge know as acceptability is about an extend to invovled individuals in the compan's value chain process are willing to distribute, sell or cosume given product or service. Affordability challenge determines a degree to which company's products or services are affordable to the BOP consumers whereas, awareness is intended on the extent to which consumers are informed about the company's particular products or services. Last challenge (availability) measures an extend to which BOP consumers would able to buy and use a specified marketing offering. 32 pp. Englisch.
- Softcover
- Print-on-Demand
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschlandbuchversandmimpf2000
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 18,95
EUR 60,00 VersandVersand von Deutschland nach USAAnzahl: 1 verfügbar
Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Research Paper (postgraduate) from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: B-, University of Bedfordshire, language: English, abstract: This theory into project report is written… on the topic of 'Marketing Products or Services to the Bottom of Pyramid (BOP) Consumers'. Main aim of this report is to explore that to how much extent different MNCs have managed to target BOP consumers with their pursued marketing strategies. It has been intended that the concept of BOP has been defined numerous times by different authors. It has been observed that this untapped market has managed to grab the attention of various MNCs across the globe due to its vast opportunities. But the low purchasing power of consumers within this segment has provoked these MNCs to stay away from it.It has been predicted that the sheer size of this market would likely to lead towards profit and product innovation in coming years. Product element of marketing mix framework is all about the development of right product for the target market. Price is a financial element and it used to consider several factors (channel pricing, incentives and discounts) of underlying company. Promotion element is concentrating more on the underlying company¿s capability in relation to communicate with its exising and potential consumers. Placement is entirely concerned about all decisions incorporated in getting right product for the target marketplace.Marketing challenge know as acceptability is about an extend to invovled individuals in the compan¿s value chain process are willing to distribute, sell or cosume given product or service. Affordability challenge determines a degree to which company¿s products or services are affordable to the BOP consumers whereas, awareness is intended on the extent to which consumers are informed about the company¿s particular products or services. Last challenge (availability) measures an extend to which BOP consumers would able to buy and use a specified marketing offering.BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 32 pp. Englisch.
- Softcover
- Print-on-Demand
Anbieter: preigu, Osnabrück, Deutschlandpreigu
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 18,95
EUR 70,00 VersandVersand von Deutschland nach USAAnzahl: 5 verfügbar
Taschenbuch. Zustand: Neu. The Bottom of the Pyramid. A case study on marketing products and services | Junaid Javaid | Taschenbuch | 32 S. | Englisch | 2015 | GRIN Verlag | EAN 9783668032040 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on… Demand.
