9783846581049 - positioning strategy of service sme in foreign fragmented market: a case of uk company entrance into russian language services market von lutsenko, elena (9 Ergebnisse)
Sprache: Englisch
Verlag: VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
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Taschenbuch. Zustand: Neu. Positioning strategy of service SME in foreign fragmented market | A case of UK company entrance into Russian language services market | Elena Lutsenko | Taschenbuch | 72 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783846581049 | Verantwortliche Person für die EU: BoD - Books on Deman…d, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This work is a combination of marketing analysis and business approaches based on actual market data and experience of Internet based UK company entering foreign markets. How to sustain growth and profitability of the business What st…rategy to choose in order to win How complex is B2B business model Why service industries are so unique How to make decision when resources are limited These questions appear when a positioning strategy should be chosen. The main goal of this research is to propose a positioning strategy for the UK translation agency in highly fragmented Russian translations services market. The analysis is divided into three main parts: integrated approach based on Hooley s six dimensions of differentiation, integrated approach based on Market-Attractiveness Business Position Matrix, and descriptive analysis of online positioning. The methodology used contains both quantitative and qualitative element due to very limited data availability and in an effort to increase reliability of the results obtained. Also descriptive analysis of online based businesses is provided. Additional data was collected through publications, newspaper articles and experts opinions. 72 pp. Englisch.
Sprache: Englisch
Verlag: VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
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Zustand: New. Print on Demand pp. 72 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.
Sprache: Englisch
Verlag: VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
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Zustand: New. PRINT ON DEMAND pp. 72.
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Lutsenko ElenaStarted career when I was 14. Finished HSE in Russia, LSE (both BSc in Economics)and University of Nottingham (MSc in International Business). Had experience in PwC, banking and investment i…ndustries (SFPI). Now develop.
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This work is a combination of marketing analysis and business approaches based on actual market data and experience of Internet based UK company entering foreign markets. How to sustain growth and profitability of the business What strate…gy to choose in order to win How complex is B2B business model Why service industries are so unique How to make decision when resources are limited These questions appear when a positioning strategy should be chosen. The main goal of this research is to propose a positioning strategy for the UK translation agency in highly fragmented Russian translations services market. The analysis is divided into three main parts: integrated approach based on Hooley's six dimensions of differentiation, integrated approach based on Market-Attractiveness - Business Position Matrix, and descriptive analysis of online positioning. The methodology used contains both quantitative and qualitative element due to very limited data availability and in an effort to increase reliability of the results obtained. Also descriptive analysis of online based businesses is provided. Additional data was collected through publications, newspaper articles and experts' opinions.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 72 pp. Englisch.
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This work is a combination of marketing analysis and business approaches based on actual market data and experience of Internet based UK company entering foreign markets. How to sustain growth and profitability of the business What strateg…y to choose in order to win How complex is B2B business model Why service industries are so unique How to make decision when resources are limited These questions appear when a positioning strategy should be chosen. The main goal of this research is to propose a positioning strategy for the UK translation agency in highly fragmented Russian translations services market. The analysis is divided into three main parts: integrated approach based on Hooley s six dimensions of differentiation, integrated approach based on Market-Attractiveness Business Position Matrix, and descriptive analysis of online positioning. The methodology used contains both quantitative and qualitative element due to very limited data availability and in an effort to increase reliability of the results obtained. Also descriptive analysis of online based businesses is provided. Additional data was collected through publications, newspaper articles and experts opinions.
