9786139894819 - the indian shopper:attributes, motives & behaviour: a glimpse in the psyche of indian consumer von yadav, suman; siraj, sadaf (9 Ergebnisse)
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Paperback. Zustand: Brand New. 144 pages. 8.66x5.91x0.33 inches. In Stock.
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Taschenbuch. Zustand: Neu. The Indian Shopper:Attributes, Motives & Behaviour | A glimpse in the psyche of Indian consumer | Suman Yadav (u. a.) | Taschenbuch | 144 S. | Englisch | 2018 | LAP LAMBERT Academic Publishing | EAN 9786139894819 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078…Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Organized retailing in India, is witnessing a metamorphosis, with Indian Retail sector being ranked amongst one of the most attractive retail destination amongst developing countries in the world map. The present study investigated th…e impact of shoppers attributes (gender, age, motives) mall attributes (satisfaction towards mall attributes) on shopping behaviour (time spent, amount spent and frequency of visit) and mall patronage behaviour (intension to revisit, buy from the mall in near future and recommend the mall to family and friends) in shopping mall. An important contribution of this study is the segmentation of the mall shoppers based on the shopping motives of the shoppers. The four segments were created in this study- Serious shoppers, entertainer, Economic and functional shoppers. This study provides useful insights into mall shopping and mall patronage behaviour of Indian consumers. Mall managers and retailers in India will benefit from knowledge of Indian consumers' segments. Theoretical contributions include an understanding of the multidimensionality of the shoppers' motivation to visit a shopping mall. 144 pp. Englisch.
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Yadav SumanDr. Suman Yadav, PhD from Jamia Hamdard, New Delhi is Assistant Professor of Marketing Research & Strategic management at Fairfield Institute of Management. Dr. Sadaf Siraj (MBA, Ph. D.) Aligar…h Muslim University is Assi.
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Organized retailing in India, is witnessing a metamorphosis, with Indian Retail sector being ranked amongst one of the most attractive retail destination amongst developing countries in the world map. The present study investigated the im…pact of shoppers attributes (gender, age, motives) mall attributes (satisfaction towards mall attributes) on shopping behaviour (time spent, amount spent and frequency of visit) and mall patronage behaviour (intension to revisit, buy from the mall in near future and recommend the mall to family and friends) in shopping mall. An important contribution of this study is the segmentation of the mall shoppers based on the shopping motives of the shoppers. The four segments were created in this study- Serious shoppers, entertainer, Economic and functional shoppers. This study provides useful insights into mall shopping and mall patronage behaviour of Indian consumers. Mall managers and retailers in India will benefit from knowledge of Indian consumers' segments. Theoretical contributions include an understanding of the multidimensionality of the shoppers' motivation to visit a shopping mall.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 144 pp. Englisch.
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Organized retailing in India, is witnessing a metamorphosis, with Indian Retail sector being ranked amongst one of the most attractive retail destination amongst developing countries in the world map. The present study investigated the imp…act of shoppers attributes (gender, age, motives) mall attributes (satisfaction towards mall attributes) on shopping behaviour (time spent, amount spent and frequency of visit) and mall patronage behaviour (intension to revisit, buy from the mall in near future and recommend the mall to family and friends) in shopping mall. An important contribution of this study is the segmentation of the mall shoppers based on the shopping motives of the shoppers. The four segments were created in this study- Serious shoppers, entertainer, Economic and functional shoppers. This study provides useful insights into mall shopping and mall patronage behaviour of Indian consumers. Mall managers and retailers in India will benefit from knowledge of Indian consumers' segments. Theoretical contributions include an understanding of the multidimensionality of the shoppers' motivation to visit a shopping mall.
