Isbn: 9786139954858 - modeling the factors affecting the adoption of mobile commerce: a study of malaysia higher institutions (8 Ergebnisse)

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Taschenbuch. Zustand: Neu. Modeling the Factors Affecting the Adoption of Mobile Commerce | A Study of Malaysia Higher Institutions | A. H. M. Saifullah Sadi | Taschenbuch | 224 S. | Englisch | 2018 | LAP LAMBERT Academic Publishing | EAN 9786139954858 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. …

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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Mobile commerce also known as M-commerce is thought to be the next big phase in technologically dependent society after following E-commerce era. This study aims to identify some factors that affect the adoption of M-commerce in Malaysia by developing M-commerce adoption Model based on exiting technology model such as, TRA, TPB, TAM and DOI. Structural Equation Modeling (SEM) is used to test the proposed model. The findings revealed that Perceived Usefulness, Perceived Ease of Use and Perceived trust are positively associated with consumer attitude towards use which is affecting consumer intention to use. PI and perceived cost were found to have insignificant effect on consumer attitude towards use. The findings made a contribution, allowing us to understand the factors that can affect the adoption of M-commerce. The findings have showed that the extended and modified model has good fit to the early adopter of M-commerce services and it explained 39 percent of the consumer's intentions to adopt M-commerce services. The proposed M-commerce model has the potential to use as a basis for industry players' evaluation of adoption potential of new M-commerce services. 224 pp. Englisch.…

Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Sadi A.H.M. SaifullahDr. A.H.M. Saifullah Sadi is currently working at Uttara University (UU), Bangladesh. Prior to joining UU, Dr. Sadi worked at Al-Yahmamah University (YU), Saudi Arabia Sohar University (SU), Oman and Cosmopoint .…

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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Mobile commerce also known as M-commerce is thought to be the next big phase in technologically dependent society after following E-commerce era. This study aims to identify some factors that affect the adoption of M-commerce in Malaysia by developing M-commerce adoption Model based on exiting technology model such as, TRA, TPB, TAM and DOI. Structural Equation Modeling (SEM) is used to test the proposed model. The findings revealed that Perceived Usefulness, Perceived Ease of Use and Perceived trust are positively associated with consumer attitude towards use which is affecting consumer intention to use. PI and perceived cost were found to have insignificant effect on consumer attitude towards use. The findings made a contribution, allowing us to understand the factors that can affect the adoption of M-commerce. The findings have showed that the extended and modified model has good fit to the early adopter of M-commerce services and it explained 39 percent of the consumer's intentions to adopt M-commerce services. The proposed M-commerce model has the potential to use as a basis for industry players' evaluation of adoption potential of new M-commerce services.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 224 pp. Englisch.…