ISBN: 9786207451104 - the impact of influencer marketing on consumer behaviour: in the nigerian fashion industry (8 Ergebnisse)

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Taschenbuch. Zustand: Neu. The Impact of Influencer Marketing on Consumer Behaviour | in the Nigerian Fashion Industry | Nkemdirim Mbah | Taschenbuch | Englisch | 2023 | LAP LAMBERT Academic Publishing | EAN 9786207451104 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.…

Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 100 pp. Englisch.

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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The Nigerian fashion industry has witnessed significant growth, drawing global attention from investors and enthusiasts. Despite its economic contribution, the impact of social media and influencers on consumer behaviour in this market has been understudied.…

Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The Nigerian fashion industry has witnessed significant growth, drawing global attention from investors and enthusiasts. Despite its economic contribution, the impact of social media and influencers on consumer behaviour in this market has been understudied. This research explores the influence of social media influencers (SMIs) on consumer purchasing decisions within Nigeria's fashion industry. Uniquely, it focuses on the consumer perspective, diverging from previous studies cantered on retailers or influencers. Conducted through qualitative remote interviews, the study reveals that consumers prioritize influencer credibility and track record when making fashion-related decisions. Video-based platforms prove most effective in reaching Nigerian consumers through influencers. Identified barriers to influencer marketing effectiveness are also discussed, offering valuable insights for future research and practical applications in the Nigerian fashion sector. The book contributes essential knowledge for understanding consumer considerations in the context of influencer marketing within this dynamic industry.…

Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The Nigerian fashion industry has witnessed significant growth, drawing global attention from investors and enthusiasts. Despite its economic contribution, the impact of social media and influencers on consumer behaviour in this market has been understudied. This research explores the influence of social media influencers (SMIs) on consumer purchasing decisions within Nigeria's fashion industry. Uniquely, it focuses on the consumer perspective, diverging from previous studies cantered on retailers or influencers. Conducted through qualitative remote interviews, the study reveals that consumers prioritize influencer credibility and track record when making fashion-related decisions. Video-based platforms prove most effective in reaching Nigerian consumers through influencers. Identified barriers to influencer marketing effectiveness are also discussed, offering valuable insights for future research and practical applications in the Nigerian fashion sector. The book contributes essential knowledge for understanding consumer considerations in the context of influencer marketing within this dynamic industry.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 100 pp. Englisch.…