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Verlag: LAP LAMBERT Academic Publishing, 2025
ISBN 10: 6209124364 ISBN 13: 9786209124365
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Verlag: LAP LAMBERT Academic Publishing, 2025
ISBN 10: 6209124364 ISBN 13: 9786209124365
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Verlag: LAP LAMBERT Academic Publishing, 2025
ISBN 10: 6209124364 ISBN 13: 9786209124365
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Taschenbuch. Zustand: Neu. Advanced Marketing Management | D Renuka Devi (u. a.) | Taschenbuch | Englisch | 2025 | LAP LAMBERT Academic Publishing | EAN 9786209124365 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.
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Verlag: LAP LAMBERT Academic Publishing Okt 2025, 2025
ISBN 10: 6209124364 ISBN 13: 9786209124365
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ISBN 10: 6209124364 ISBN 13: 9786209124365
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In den WarenkorbPaperback. Zustand: new. Paperback. Marketing Management is a foundational text that provides a comprehensive overview of how companies create, deliver, and sustain value for customers in order to achieve business success. It combines strategic thinking with practical applications, offering insights into both classical and modern marketing practices. At its core, marketing is defined as the process of understanding customer needs, creating products and services that satisfy those needs, and building strong customer relationships to capture value in return. The book emphasizes the importance of customer-centric thinking and introduces marketing as both a science and an art. The book also discusses the importance of market segmentation, targeting, and positioning (STP). Segmentation divides the market into distinct groups of buyers with similar needs or behaviors. Targeting involves selecting the most attractive segments to serve, while positioning is about creating a distinct image of the brand or product in the minds of the target audience. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Sprache: Englisch
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ISBN 10: 6209124364 ISBN 13: 9786209124365
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Sprache: Englisch
Verlag: LAP LAMBERT Academic Publishing Okt 2025, 2025
ISBN 10: 6209124364 ISBN 13: 9786209124365
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Marketing Management is a foundational text that provides a comprehensive overview of how companies create, deliver, and sustain value for customers in order to achieve business success. It combines strategic thinking with practical applications, offering insights into both classical and modern marketing practices. At its core, marketing is defined as the process of understanding customer needs, creating products and services that satisfy those needs, and building strong customer relationships to capture value in return. The book emphasizes the importance of customer-centric thinking and introduces marketing as both a science and an art. The book also discusses the importance of market segmentation, targeting, and positioning (STP). Segmentation divides the market into distinct groups of buyers with similar needs or behaviors. Targeting involves selecting the most attractive segments to serve, while positioning is about creating a distinct image of the brand or product in the minds of the target audience.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 104 pp. Englisch.
Sprache: Englisch
Verlag: LAP LAMBERT Academic Publishing, 2025
ISBN 10: 6209124364 ISBN 13: 9786209124365
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Sprache: Englisch
Verlag: LAP LAMBERT Academic Publishing, 2025
ISBN 10: 6209124364 ISBN 13: 9786209124365
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