Isbn: 9787300200637 - 社会化媒体营销(工商管理经典译丛 市场营销系列) 特蕾西·塔腾 迈克尔·所罗门 中国人民大学出版社 (1 Ergebnisse)

paperback. Zustand: New. Language:Chinese.Pub Date: 2014-11-01 Pages: 308 Publisher: China Renmin University Press book marketing through a variety of complex phenomena to clarify the nature of social media marketing in order to build a theoretical system of Social Media Marketing: Article Part I introduces the basic theory of social media marketing. including social media concepts. features. content of corporate social media strategy plan. characteristics of social behavior of consumers and digital communities. Part.…