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Sprache: Englisch
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paperback. Zustand: New. Paperback.Pub Date:2023-04 Pages:288 Language:Chinese Publisher:China Renmin University Press This book covers the practical content of brand planning and promotion. including the basic process. analytical tools and creative methods of brand building. strategic planning and integrated communication. as w…ell as practical cases and analysis of brand promotion. and strives to deeply integrate basic theory with planning practice. According to the market status of brand operation and the latest th.
