ISBN: 9787301339961 (1 Ergebnisse)

paperback. Zustand: New. Language:Chinese.Paperback.Pub Date:2023-08 Pages:380 Publisher:Peking University Press This book takes planning. organization. leadership and control as the four major management functions as the structural framework. comprehensively introduces the basic concepts. basic theories and basic operating procedures of marketing channel management. and aims to cultivate students' theoretical literacy and practical operation ability to discover. analyze and solve problems. Since the first edition of.…