ISBN: 9787302543046 - 服务营销理论与实务（第三版）/高职高专市场营销专业精品系列教材 (1 Ergebnisse)
Service Marketing Theory and Practice (Third Edition)/High Vocational College Marketing Specialty Series Teaching Materials(Chinese Edition)
LIU HONG YI . YU SHI HONG . XIA DONG . LIU YING . WANG GUO LI DENG BIAN
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paperback. Zustand: New. Paperback. Pub Date: 2009-06-01 Pages: 225 Language: Chinese Publisher: Tsinghua University Press Service Marketing Theory and Practice (Third Edition)/High Vocational and Technical College Marketing Specialty Series Textbooks The content includes service marketing introduction . Service consumption behavior. service marketing concept. service marketing strategy. service market segmentation selection and positioning. service product strategy. service pricing strategy. service channel strategy.…
