ISBN: 9787302641384 - 大健康ip实战教程（案例版） (1 Ergebnisse)

paperback. Zustand: New. Language:Chinese.Paperback. Pub Date: 2023-08 Pages: 153 Publisher: Tsinghua University Press This book analyzes the current situation and problems faced by health communication in the context of the construction of a healthy China from both theoretical perspectives and operational practices. It selects a series of successful institutional and personal IP cases with broad representativeness and influence. explores the practical experience of doing a good job in health communication IP under t.…