ISBN: 9787306063564 - 新编电子商务概论 9787306063564 毛锦庚,钟肖英中山大学出版社 (1 Ergebnisse)

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New Introduction to Electronic Commerce(Chinese Edition)
MAO JIN GENG . ZHONG XIAO YING . DAI GUO LIANG . WANG XIU MEI . CHEN DAI JIN DENG BIAN
Sprache: Englisch
7306063561 / 9787306063564
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paperback. Zustand: New. Paperback.Pub Date:2018-09 Pages:310 Language:Chinese Publisher:Sun Yat-sen University Press New Introduction to E-commerce has 12 chapters. including overview. transaction mode. security factors and website construction. It focuses on B2C. C2C. B2B and cross-border e-commerce models. and summarizes key links such as online marketing. network security. online payment. logistics and customer relationship management. Finally. it briefly introduces new applications of e-commerce such as mobile e.…