9787520379113 - research on perception channel integration and consumer behavior(chinese edition) von yang shui qing , lu yao bin (1 Ergebnisse)
- Softcover
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paperback. Zustand: New. Paperback. Pub Date: 2020-12-01 Pages: 247 Language: Chinese Publisher: The integration of physical channels and electronic channels of China Social Sciences Press has become the trend of modern business development. and multi-channel consumer behavior has become a concern in the industry and academia Ho…t spot.?Based on theories of perceptual integrity. self-regulation and trust transmission. this book reveals the influence mechanism of perceptual channel integration on consumer behavior in d.
