ISBN: 9787565448096 - 对比视角下代言类型对消费者购买意愿的影响研究 (1 Ergebnisse)
Sprache: Englisch
Verlag: Dongbei University of Finance and Economics Press, 2023
- Softcover
Anbieter: liu xing, Nanjing, JS, Chinaliu xing
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EUR 79,38
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paperback. Zustand: New. Paperback. Pub Date: 2023-04 Pages: 131 Language: Chinese Publisher: Dongbei University of Finance and Economics Press This book is dedicated to exploring the impact and mechanism of celebrity endorsements and internet celebrity endorsements on consumers' willingness to buy. and analyzes the applicable scenarios of the impact of celebrity endorsements and internet celebrity endorsements on consumers' willingness to buy. In order to answer the above questions. based on self-theory. this book e. …
