ISBN: 9787568274487 - 顾客契合背景下的企业战略研究 (1 Ergebnisse)

paperback. Zustand: New. Language:Chinese.Paperback. Pub Date: 2019-09-01 Publisher: Beijing Institute of Technology Press This research identified the dimensions of reciprocity norms and marketing strategies based on social exchange theory and organization support theory and developed corresponding scales; constructed organizational-level reciprocity The theoretical model of the relationship between norms and fit marketing strategies confirms the impact of reciprocity norms on fit marketing strategies; constructs cr.…