9788190849999 - Global Trends in Service Marketing von Mullick, N. H.; Khan, M. A. (1 Ergebnisse)

Contents Preface 1 Introduction 2 The secret of service marketing 3 Service marketing and secondary co-operatives 4 Services marketing mix in library and information centres 5 Tourism marketing a service marketing perspective 6 Trends in service marketing research 7 Service marketing in  banking sector 8 Services marketing in Asia a content analysis 9 Internal marketing on service quality within collegiate recreational sport 10 Medical tourism a cutting edge 11 Does internal marketing improve service quality in call centres 12 Corporate marketing and service brands 13 Service marketing in banking sector and recent perceptions in marketing Bibliography Index Marketing is the process by which companies determine what products or services may be of interest to customers and the strategy to use in sales communication and business development It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in returnMarketing is used to identify the customer to keep the customer and to satisfy the customer With the customer as the focus of its activities it can be concluded that marketing management is one of the major components of business management jacket 280 pp.