ISBN: 9789811070099 - linguistic prefabrication: a discourse analysis approach (8 Ergebnisse)

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book presents an innovative exploration of linguistic prefabrication in the travel advertising discourse from a functional perspective. Most of the previous studies on prefabricated language have adopted a structural, systematic point of view. This study, however, aims at exploring its functions in discourse. The material examined here is the discourse of travel advertising, which has become one of the candidates for 'late modern discourse par excellence' and rarely been discussed before. The study covers a wide range of topics, essentially attempting to model linguistic idiomaticity in Systemic Functional Grammar. It assesses how the two fundamental principles of language use, the 'idiom principle' and the 'open-choice principle', interact with each other to construct English texts. As a counterweight to the traditional structural approach to collocations and idiomatic expressions, this study investigates the 'phraseology' of the register of travel advertising, andexplores prefabrication and conventionalization in language use and human behavior. It seeks to answer the age-old question of whether human beings are 'primarily like buses, which travel along regular routes' or 'like taxis, which move about freely'. Ritualization, as sociological and anthropological theory have long since recognized, is simply characteristic of all aspects of human behavior and its contexts. …

Zustand: New. pp. 158.

Zustand: new. Questo è un articolo print on demand.

Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book presents an innovative exploration of linguistic prefabrication in the travel advertising discourse from a functional perspective. Most of the previous studies on prefabricated language have adopted a structural, systematic point of view. This study, however, aims at exploring its functions in discourse. The material examined here is the discourse of travel advertising, which has become one of the candidates for 'late modern discourse par excellence' and rarely been discussed before. The study covers a wide range of topics, essentially attempting to model linguistic idiomaticity in Systemic Functional Grammar. It assesses how the two fundamental principles of language use, the 'idiom principle' and the 'open-choice principle', interact with each other to construct English texts. As a counterweight to the traditional structural approach to collocations and idiomatic expressions, this study investigates the 'phraseology' of the register of travel advertising, and explores prefabrication and conventionalization in language use and human behavior. It seeks to answer the age-old question of whether human beings are 'primarily like buses, which travel along regular routes' or 'like taxis, which move about freely'. Ritualization, as sociological and anthropological theory have long since recognized, is simply characteristic of all aspects of human behavior and its contexts. 172 pp. Englisch.…

Gebunden. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Jianxin Ding is a Professor at the Department of English, School of Foreign Languages, Sun Yat-Sen University. He has been selected as a member of the Program for New Century Excellent Talents in University Supported by the Ministry of Educatio.…

Buch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Appeals to scholars working in linguistics, discourse analysis and lexicologySpringer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 172 pp. Englisch.

Zustand: New. Print on Demand pp. 158.

Zustand: New. PRINT ON DEMAND pp. 158.