ISBN: 9789811278693 - marketing research with r and python (14 Ergebnisse)

Sprache: Englisch
Verlag: World Scientific Publishing Co Pte Ltd, Singapore, 2023
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Paperback. Zustand: new. Paperback. This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal computer for free. Instructors and students do not have to go to a computer room in a university to use SPSS or SAS anymore. Instead, students can run R or Python on their personal computers.For any company, growth comes either from organic growth of existing products, or from launching successful new products. Due to competition in the marketplace, each company's marketer must determine whether or not it is time to develop and launch a new product:As an upgrade of an existing productAs another product (line extension) under a current brand with an existing product; and;As a new product under a new brand. ;This book covers important frameworks and concepts of marketing research for developing a new product. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Marketing Research With R And Python
Lam, The Chinese University Of Hong Kong Hong Kong Howard Pong Yuen
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Paperback. Zustand: New. This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal computer for free. Instructors and students do not have to go to a computer room in a university to use SPSS or SAS anymore. Instead, students can run R or Python on their personal computers.For any company, growth comes either from organic growth of existing products, or from launching successful new products. Due to competition in the marketplace, each company's marketer must determine whether or not it is time to develop and launch a new product:As an upgrade of an existing productAs another product (line extension) under a current brand with an existing product; and;As a new product under a new brand. ;This book covers important frameworks and concepts of marketing research for developing a new product.…

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Sprache: Englisch
Verlag: World Scientific Publishing Co Pte Ltd, Singapore, 2023
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Paperback. Zustand: new. Paperback. This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal computer for free. Instructors and students do not have to go to a computer room in a university to use SPSS or SAS anymore. Instead, students can run R or Python on their personal computers.For any company, growth comes either from organic growth of existing products, or from launching successful new products. Due to competition in the marketplace, each company's marketer must determine whether or not it is time to develop and launch a new product:As an upgrade of an existing productAs another product (line extension) under a current brand with an existing product; and;As a new product under a new brand. ;This book covers important frameworks and concepts of marketing research for developing a new product. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

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Paperback. Zustand: New. This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal computer for free. Instructors and students do not have to go to a computer room in a university to use SPSS or SAS anymore. Instead, students can run R or Python on their personal computers.For any company, growth comes either from organic growth of existing products, or from launching successful new products. Due to competition in the marketplace, each company's marketer must determine whether or not it is time to develop and launch a new product:As an upgrade of an existing productAs another product (line extension) under a current brand with an existing product; and;As a new product under a new brand. ;This book covers important frameworks and concepts of marketing research for developing a new product.…

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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal computer for free. Instructors and students do not have to go to a computer room in a university to use SPSS or SAS anymore. Instead, students can run R or Python on their personal computers.For any company, growth comes either from organic growth of existing products, or from launching successful new products. Due to competition in the marketplace, each company's marketer must determine whether or not it is time to develop and launch a new product:As an upgrade of an existing product;As another product (line extension) under a current brand with an existing product; andAs a new product under a new brand.This book covers important frameworks and concepts of marketing research for developing a new product.…
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Taschenbuch. Zustand: Neu. MARKETING RESEARCH WITH R AND PYTHON | Lam Howard Pong Yuen | Taschenbuch | Englisch | 2023 | World Scientific | EAN 9789811278693 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.